MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Cons of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

NOVEMBER 20, 2019

The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. In short, video advertising is definitively a train that your brand cannot afford to miss. Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

SEPTEMBER 7, 2016

Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what makes India ripe for mobile video?

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. For their latest advertising campaign, the company turned the mic over to women to understand how they think, feel and act when it comes to money. 2009: ‘More people go with VISA’. Source: Adbeat.

Finance 52

Finance Marketing Conversion Electronics 52