MediaFuse
JULY 23, 2014
As a digital publisher, it is often difficult to stay on top of what’s current in the ever-changing advertising industry. Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Rich Media Vendors. Ad Servers.
MobileAds
JANUARY 20, 2021
Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Can offer animated and interactive rich media content. Let’s face it. Larger space.
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Ad Beat
NOVEMBER 20, 2019
In short, video advertising is definitively a train that your brand cannot afford to miss. Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Here’s why: Customers prefer video content to any other type of content.
InMobi
OCTOBER 17, 2014
this year, almost one-third by 2015 , and near 40% by 2018. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.
InMobi
AUGUST 30, 2016
When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical. It’s a true mobile-first experience, with the video filmed in portrait mode (9:16 or 1080x1920 resolution).
InMobi
SEPTEMBER 7, 2016
Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what changes for brand advertisers?
Ad Beat
JANUARY 1, 2020
According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.
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