MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

JUNE 24, 2012

Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. It's what content they consume, when they consume and how they consume that creates an entirely new opportunity for advertisers to reach audiences.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40