Adweek

OCTOBER 14, 2022

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023.

Rich Media 329

Rich Media Media 329

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Rich Media Vendors. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse. Ad Servers. Smart AdServer.

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

AUGUST 30, 2016

When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical. It’s a true mobile-first experience, with the video filmed in portrait mode (9:16 or 1080x1920 resolution).

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

SEPTEMBER 7, 2016

Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

InMobi

JUNE 24, 2012

Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. But we already know mobile is huge and is going to get bigger. In many ways, TV Prime Time is Prime Time for mobile as well.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40