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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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?Brands, unwrap your holiday season gift!

InMobi

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Nearly 19% of digital sales and 1.2% jump this year.

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Vertical Video - Don’t Assume I’ll Rotate My Phone For You

InMobi

It’s a true mobile-first experience, with the video filmed in portrait mode (9:16 or 1080x1920 resolution). When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical.