InMobi

APRIL 6, 2015

People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.

Native Advertising 52

Native Advertising Rich Media Manufacturing Ad network 52

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

NOVEMBER 20, 2019

Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52