Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities
InMobi
APRIL 6, 2015
People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.
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