2015 Conversion Rate Native Advertising Rich Media 
MobileAds
JANUARY 20, 2021
Broader message, exposure and memorization rate. High conversions. Can offer animated and interactive rich media content. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. The engagement rate is high.
Ad Beat
NOVEMBER 20, 2019
For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Moving away from the 30-second TV commercial format, the 3.5-minute
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