Martech

JANUARY 16, 2025

Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI. As a result, at least in theory, it should provide more relevant and personalized results.

Marketing 130

Marketing SEO MarTech Advertising 130

Marketing Dive

JULY 21, 2025

Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises.

Agency 54

Agency Cookies Public Relations Ad Tech 54

Ad Monsters

FEBRUARY 18, 2025

In 2015, Snapchat looked like a serious competitor to Meta, desktop display ads dominated digital spend, and web publishers chased virality to ape Buzzfeed’s seemingly unstoppable growth.

Ad Tech 66

Ad Tech Machine Learning Shipping GDPR 66

Martech

MAY 27, 2025

Informatica was taken private in 2015 and went public again in 2021. .” Informatica, founded in 1993, helps companies manage and analyze data across systems in the cloud and on-site. Its customers include companies ranging from Unilever to Toyota. Salesforce was one of several other companies trying to buy Informatica.

MarTech 104

MarTech Marketing 104

Ad Monsters

JULY 17, 2025

Publishers are fighting a 2025 problem with 2015 tools. Takeaway: Traditional adblock recovery strategies—built for the earlier era of soft adblockers — are completely ineffective against brutal adblockers. It wasn’t their choice.

Affiliates 64

Affiliates Ad Inventory Ad Ops Audience 64

Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us.

MarTech 121

MarTech Marketing 121

Single Grain

APRIL 30, 2025

The Evolution of Customer Journey Modeling Customer journey modeling has evolved dramatically over the past decade: First-Generation Models (2010-2015) : Simple linear funnels with basic touchpoint mapping. Second-Generation Models (2015-2020) : Multi-channel attribution with emotional journey mapping.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

VideoWeek

JULY 18, 2025

Colbert took over the Late Show from David Letterman in 2015. The late night host called the payment, which Paramount is donating to Trump’s presidential library, “a big fat bribe”, due to its timing with Paramount seeking federal approval for its merger with Skydance Media.

Ad Tech 52

Ad Tech Agency Media Non-Profit 52

VideoWeek

APRIL 3, 2025

InfoSum, founded in 2015, is a major player in the data clean room space, with a particularly strong client base in the UK and Europe. InfoSum will become part of WPP’s media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser.

Machine Learning 52

Machine Learning Agency Media Audience 52

Single Grain

APRIL 19, 2025

billion de minimis shipments entering the US in 2023, up from just 139 million in 2015. The scale of de minimis shipments underscores the potential disruption: US Customs and Border Protection reported 1.36 A US House committee found that Shein and Temu alone accounted for over 30% of these shipments.

Shipping 52

Shipping Click Through Rate Retail Electronics 52

VideoWeek

FEBRUARY 7, 2025

Channel Bakers, launched in 2015, has a global team of 80 staff across four continents. Havas Acquires E-Commerce Media Agency Channel Bakers Havas this week acquired a majority stake in Channel Bakers, an LA-based e-commerce media agency, for an undisclosed fee.

Marketing 52

Marketing Ad Tech ROI Retail 52

Single Grain

MAY 7, 2025

Results: Unilever achieved a 72% reduction in Scope 1 and 2 GHG emissions since 2015, set ambitious Scope 3 reduction targets, and boosted consumer trust through transparent digital engagement.

Marketing 52

Marketing Communications Audience Brand Awareness 52

Martech

JULY 18, 2025

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. The majority (around 58%) of X users are under 35. of global users are teens (13-17 years old). Users over 35 make up about a quarter of the user base (19.7% aged 35-49 and 7% aged 50+).

Marketing 112

Marketing Conversion Pop-Up Audience 112

Adweek

JULY 18, 2025

Showing the dip, in 2015, when Colbert first took over The Late Show, The Tonight Show topped late night TV by averaging close to 4 million viewers a night. In May, streaming officially passed the combination of cable and broadcast for the first time, according to Nielsen’s The Gauge data. million viewers per night.

Media 331

Media Advertising Audience Agency 331

VideoWeek

MAY 2, 2025

Callaghan started her career on the agency side at Omnicom-owned PHD, before joining Reach in 2015. Hires of the Week Reach Makes Emma Callaghan Permanent CRO UK publisher Reach has announced the permanent appointment of Emma Callaghan as Chief Revenue Officer, following Piers Norths promotion to Chief Executive.

Video Ads 52

Video Ads Ad Tech Agency Media 52

Chief Martech

JANUARY 2, 2025

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. For some use cases, the marketing platform calls the shots. For others, the enterprise automation platform ne iPaaS does.

Fashion 129

Fashion Machine Learning MarTech Marketing 129

VideoWeek

NOVEMBER 21, 2024

The company went on something of an acquisition spree after Vista Equity Partners, a private equity firm, bought Mediaocean in 2015. The company has used M&A as a means of adding capabilities, fleshing out its overall stack.

Ad Server 64

Ad Server Ad Tech Agency Media 64

Adweek

JULY 6, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Amazon News Amazon’s Prime Day Is Growing as Tariff Jitters Rise A 24-hour shopping event, started in 2015, has morphed to 96 hours Since its 2015 inception, Amazons day has grown longer and longer. So, an escalating cycle has resulted.”

Retail 179

Retail eCommerce Education Media 179

Single Grain

APRIL 16, 2025

LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Advertising 52

Advertising Conversion Conversion Rate Machine Learning 52

Adweek

JULY 18, 2025

Older audiences are the primary draw for Blindspot, which ran for five years on NBC, from 2015 through 2020. According to Nielsen Streaming Content Ratings, the Netflix-acquired crime mystery drama series, starring Jaimie Alexander and Sullivan Stapleton, finished the week with 1.795 billion viewing minutes.

Audience 259

Audience Impressions Media Advertising 259

Adweek

JULY 1, 2025

Ziegler was the the director of sales and has been with the stations since October 2015. “This promotion will draw Todd into other aspects of the stations operations as he continues to broaden his experiences with the stations.”

Affiliates 147

Affiliates Media Agency Marketing 147

Adweek

JULY 11, 2025

Since the 2015 megamerger that created Kraft Heinz, the company has planned to spin off part of its grocery business, including several Kraft products, according to The Wall Street Journal. The 2015 merger, orchestrated by Warren Buffett and investment firm 3G Capital Partners, never achieved the success that its masterminds had envisioned.

Food 286

Food Media Marketing Agency 286

Adweek

JULY 17, 2025

View this post on Instagram A post shared by The Late Show (@colbertlateshow) David Letterman first debuted on The Late Show in 1993, with Colbert taking over in 2015. I wish somebody else was getting it,” Colbert said.

Entertainment 278

Entertainment Media Advertising Audience 278

Adweek

JULY 14, 2025

” She joined the station as a reporter in July 2015 and was named investigative reporter in 2019 and news anchor in 2021. .” McAlister said she’s not leaving Louisville or journalism and that “A big announcement is coming soon—and I can’t wait to bring you with me!”

Affiliates 237

Affiliates Media Agency Marketing 237

Martech

FEBRUARY 10, 2025

In 2015, ad fraud caused $4.6 The question is: Are advertisers, agencies and publishers ready to take the next step or are we willing to leave billions of dollars at risk? A persistent problem, a promising solution Ad fraud has long been a drain on the digital advertising ecosystem. billion in annual losses in the U.S.,

Education 87

Education Agency Advertising Ad Tech 87

Fuel Lines

FEBRUARY 26, 2015

Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media, inbound and content marketing. The Fuel Lines New Business Conference 2015 agenda details will be available by April 1st. To change something, build a new model that makes the existing model obsolete.

Agency 254

Agency Media Marketing Advertising 254

Fuel Lines

AUGUST 4, 2015

Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. “ The popularity of the TV show “Nashville” has helped boost tourism. The post 2015 New Business Conference to be held in Nashville, TN appeared first on FUEL LINES.

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Agency Media Advertising 234

Fuel Lines

JUNE 9, 2015

9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. BIRMINGHAM, Ala. , A Super Earl Registration has already begun.

Agency 220

Agency Public Relations Food Marketing 220

Adweek

OCTOBER 14, 2022

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta.

Rich Media 340

Rich Media Media 340

Adweek

DECEMBER 18, 2024

In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer.

Advertising 289

Advertising Media 289

Adweek

APRIL 22, 2024

The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications.

Communications 317

Communications 317

Adweek

JULY 7, 2025

Pilgrim joined ABC News in 2015 as a correspondent based in New York and has served as co-anchor of GMA Saturday and Sunday broadcasts since 2018. .” The duo were named permanent co-anchors of GMA3 in May 2023 , following the exits of Amy Robach and TJ Holmes in January that year.

Media 251

Media Advertising Audience Agency 251

Adweek

JANUARY 10, 2024

Founded in 2015 with the mission that consumers shouldn't have to choose between quality and price, People are also increasingly conscious of avoiding harsh chemicals and ingredients in their daily skin care products, as well as the welfare of animals in testing them.

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Adweek

MARCH 22, 2023

The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron. With global influencer marketing spend set to hit $22.2

Agency 279

Agency Marketing 279

Adweek

JANUARY 8, 2024

Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers. Super Bowl champions?

Marketing 279

Marketing 279

Adweek

JANUARY 12, 2023

FX chairman of content and productions John Landgraf, who coined the phrase "peak TV" back in 2015, believes the industry has indeed peaked. In 2022, Television output increased to 599 scripted series--the most of all time, according to FX's annual tally. And it's no longer sustainable. "I I think we have a strong indication that we're.

Marketing 264

Marketing 264

Adweek

NOVEMBER 17, 2022

In a 2015 tweet, mascot Chester Cheetah described Cheetle. There was likely a time during Cheetos' 70-year history when the orange residue the snack leaves behind was seen as a liability. In recent years, however, the brand has taken great pains to embrace the dust, dubbed Cheetle, as an integral component of the Cheetos experience.

Food 264

Food 264