2015 Related Topics 
Fuel Lines
AUGUST 4, 2015
Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. “ The popularity of the TV show “Nashville” has helped boost tourism. The post 2015 New Business Conference to be held in Nashville, TN appeared first on FUEL LINES.
Fuel Lines
FEBRUARY 26, 2015
Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media, inbound and content marketing. The Fuel Lines New Business Conference 2015 agenda details will be available by April 1st. A new approach is NOW needed for agency new business. New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.
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Fuel Lines
JUNE 9, 2015
9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. Media Contact: Ashley Cox , Fuel Lines Business Development, LLC, 205-453-2511, ashley@michaelgass.com The post Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business appeared first on FUEL LINES.
AdPulp
JUNE 29, 2015
2015 brings new challenges for business and new demands for more sophisticated accounting for small business. The post Ten Essential Business Tools In 2015 appeared first on AdPulp. Information Technology has advanced, the healthcare reform law in the United States moves into penalty and tax credit stages, and a new generation of online financing and business lending has grown to take center stage. The trends in increased […].
More About Advertising
NOVEMBER 26, 2015
Advertisers Agencies Creative News AMV BBDO best ads of 2015 brothers and sisters christmas ads featuredWe started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.
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DECEMBER 9, 2015
Advertisers Agencies Creative News best ads of 2015 featuredApparently online retailers socked it to their bricks and mortar rivals in the UK this ‘Black Friday’ (black weekend actually). Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.
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NOVEMBER 30, 2015
Advertisers Agencies Creative News PR best ads of 2015 featured grey UK ogilvy paris“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem. While Grey.
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NOVEMBER 18, 2015
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his. Ad Tech Advertisers Agencies Analysis Creative Finance Media News agency of the year featured George Parker
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DECEMBER 14, 2015
Advertisers Agencies Creative News best ads of 2015 featuredIf we were to award a Campaign of the Year gong ‘France is in the air’ for Air France from BETC Paris would be a strong contender. Packed full of ‘ooh-la-la’ it gives Air France a point of difference – you can’t imagine this getting by alpha males like BA’s Willie Walsh or Ryanair’s Michael.
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DECEMBER 22, 2015
Advertisers Agencies Creative News best ads of 2015 featuredUnder Armor is making big waves in the US and now the global sports market. One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global.
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OCTOBER 23, 2015
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third. Ad Tech Agencies Finance Media News marcoms companies mergers results international
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DECEMBER 31, 2015
2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. Advertisers Agencies Creative News best ads of 2015 featuredTables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived. French agencies have contributed more than their fair share of our best ads, so well.
Fuel Lines
JANUARY 6, 2015
Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business. Email your submission me at ashley@michaelgass.com by January 24th, 2015, 12:00 EST. We’ll award and announce one winner shortly thereafter. Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.
Fuel Lines
NOVEMBER 30, 2015
In the fall of 2015, I hosted the Fuel Lines New Business Conference, held at the new Music City Conference Center in Nashville, Tennessee. Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.
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DECEMBER 2, 2015
So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries? It’s time to pick our UK Agency of the Year, based on creative and business performance. Last year we chose adam&eveDDB, as it had a pretty peerless year, before then the winners were BBH and Wieden+Kennedy. Advertisers Agencies Creative News agency of the year featured
Fuel Lines
JUNE 10, 2015
Don will be speaking at Fuel Lines New Business Conference 2015 , which will be held at the new Music City Center, Nashville, Tennessee, October 8-9. “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations.
Fuel Lines
OCTOBER 26, 2015
Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN.
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DECEMBER 8, 2015
Advertisers Agencies Creative News best ads of 2015 featuredWe don’t habitually associate Germany and Germans with fun (why ever not?) but German agency Jung von Matt can raise a smile, as it does here with a film for sex toys emporium eis.de. Sure footed, funny and, doubtless, much harder than it looks. Jung von Matt also produced this Christmas ad for German supermarket.
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DECEMBER 4, 2015
Advertisers Agencies Best Ads of the Year Creative News best ads of 2015 featuredCasting Eric Cantona for Kronebourg was inspired – obvious in a way but asking Eric to send himself up takes a degree of bravery. He reappeared earlier this summer in some spoof documentaries for the beer brand, promising to rise to a challenge by swimming the English Channel to ‘Britayne.’ ’ Ogilvy London isn’t exactly renowned.
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NOVEMBER 2, 2015
We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment. Asda still seems to think that tapping your rear end – signifying saving money – resonates with the. Advertisers Agencies Creative News Asda christmas ads featured lidl
Fuel Lines
NOVEMBER 5, 2015
Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).
Fuel Lines
MAY 11, 2015
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. The Primary Battle for New Business Has Moved Online. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.
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OCTOBER 14, 2015
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash. Ad Tech Agencies Finance News PR ciesco featured marcoms deals WPP
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DECEMBER 30, 2015
Advertisers Agencies Creative best ads of 2015 featuredEvery year Wieden+Kennedy produces a new epic for Three. Following in the footsteps of cutesy ponies and kittens we have muppet-like Jackson, seen here in the anything-but-cosy environs of a Blair Witch Project-type wood. This one’s specifically for a new LG phone, which may be why it hasn’t racked up the vast number of YouTube.
Fuel Lines
MARCH 12, 2015
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. Cancellation Policy Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by Fuel Lines Business Development, in writing by Monday April 1, 2015. The Primary Battle for New Business Has Moved Online.
Fuel Lines
JULY 29, 2015
Adding recommendations is one of the easiest ways to empower your new business program. As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.
Fuel Lines
SEPTEMBER 14, 2015
For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing expedition. You fish for a specific fish with a particular bait, you fish away from the boat (the agency’s website) so you don’t scare off the fish.
Fuel Lines
NOVEMBER 13, 2015
How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.
Fuel Lines
MARCH 11, 2015
Park Howell is the owner and chief storyteller of the agency Park & Co Growing your personal brand can greatly boost your agency’s new business opportunities. It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.
Fuel Lines
SEPTEMBER 3, 2015
ADWEEK said the most dangerous job in advertising i s new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US , the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance? New business has historically been a problem for agencies.
Fuel Lines
MAY 8, 2015
The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine. Using hashtags is an easy way to make your content searchable.
Fuel Lines
JUNE 25, 2015
Business development has dramatically changed and rainmakers of the past have struggled with the changes. I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years. I’ve been in business development almost my entire advertising career.
Fuel Lines
AUGUST 12, 2015
There is a new model for new business that makes the existing model obsolete. It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER.
Fuel Lines
APRIL 3, 2015
You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
Fuel Lines
JANUARY 9, 2015
LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast. LinkedIn is an important new business tool, thanks to its’ People You May Know feature. It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients. People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm.
Fuel Lines
JANUARY 21, 2015
A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.
Fuel Lines
FEBRUARY 17, 2015
Consistently creating content is the fuel for an inbound new business program. With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise. I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles.
Fuel Lines
JANUARY 23, 2015
A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around. Interruptive type tactics such as cold calling and email blasts are ineffective.
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DECEMBER 9, 2015
Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy to knock Facebook and people like founder Mark Zuckerberg. He’s insanely rich (and none too. Advertisers Creative Media News Politics facebook featured
Fuel Lines
APRIL 14, 2015
Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists. I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization. From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.
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OCTOBER 30, 2015
By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of. Advertisers Agencies Analysis Finance Media News Interpublic media rebates WPP.Omnicom
Fuel Lines
FEBRUARY 11, 2015
How to Use Social Media to Attract New Business Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever. In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around. Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.
AdPulp
JUNE 18, 2015
The post The Quick Guide to Cannes Lions 2015 appeared first on AdPulp. If you’re on your way to Cannes this weekend, AdPulp is happy for you. If you’re not on your way to Cannes to collect your Lion, you can stay up on the festival via various social media outlets detailed in the following infographic created by Ghergich & Co. and ImageBrief. Awards Cannes Infographic
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