Adweek

OCTOBER 14, 2022

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta.

Rich Media 335

Rich Media Media 335

Adweek

JUNE 9, 2023

When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand. By Influencer Hub estimates, the creator economy is currently valued at.

Ad Tech 247

Ad Tech 247

Adweek

MARCH 22, 2023

The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron. With global influencer marketing spend set to hit $22.2

Agency 263

Agency Marketing 263

Adweek

MAY 1, 2023

Since 2015, Charles Skuba, professor emeritus at Georgetown University's McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day--with the proviso that the money.

Marketing 251

Marketing Retail 251

Adweek

JANUARY 12, 2023

FX chairman of content and productions John Landgraf, who coined the phrase "peak TV" back in 2015, believes the industry has indeed peaked. In 2022, Television output increased to 599 scripted series--the most of all time, according to FX's annual tally. And it's no longer sustainable. "I I think we have a strong indication that we're.

Marketing 256

Marketing 256

Adweek

NOVEMBER 17, 2022

In a 2015 tweet, mascot Chester Cheetah described Cheetle. There was likely a time during Cheetos' 70-year history when the orange residue the snack leaves behind was seen as a liability. In recent years, however, the brand has taken great pains to embrace the dust, dubbed Cheetle, as an integral component of the Cheetos experience.

Food 257

Food 257

Adweek

SEPTEMBER 12, 2022

When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020,

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AdPulp

JUNE 29, 2015

2015 brings new challenges for business and new demands for more sophisticated accounting for small business. The post Ten Essential Business Tools In 2015 appeared first on AdPulp. The trends in increased […]. The trends in increased […].

Healthcare 76

Healthcare Finance Information Technology 76

Adweek

DECEMBER 6, 2022

After working at Gap as the youngest-ever global director of digital and social media, Tipograph founded MiMak in 2015. In this episode of The Speed of Culture Podcast, Suzy Founder and CEO Matt Britton chats with Rachel Tipograph, founder and CEO of MikMak, an enablement and analytics platform for multichannel ecommerce brands.

Retail 231

Retail eCommerce Media 231

Adweek

NOVEMBER 14, 2022

The purpose of the call was to celebrate the successful architecture upgrade, or "merge," from a type of blockchain known as "proof of work," which has been running since 2015, to a new blockchain called "proof of. Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation.

Marketing 231

Marketing 231

Adweek

JULY 5, 2022

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon.

Advertising 249

Advertising Marketing 249

Adweek

AUGUST 16, 2022

In charge of CNBC since 2005 and the network's chairman since 2015, Hoffman will serve in that role. The end of an era has arrived at CNBC: Mark Hoffman is stepping down from his role in charge of the financial news network and will be replaced by NBCU global advertising and partnerships president KC Sullivan.

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Advertising Media 243

Adweek

NOVEMBER 15, 2022

At the 2015 summit. Government delegations, business leaders, non-governmental organizations, activists--and, of course, advertisers--have all descended upon the scuba diving destination to discuss the climate crisis.

Advertising 228

Advertising 228

Adweek

SEPTEMBER 2, 2022

Since its founding in 2015, the publisher has grown its. The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors.

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Audience Media 239

Adweek

AUGUST 12, 2022

With South Korean soccer player Son Heung-Min, Tiger Beer continues that tradition with the star who joined Tottenham Hotspur Football Club in 2015 at the age of 23. The enduring spirit of any successful athlete or sports star is something that is celebrated throughout the ages. Since then, he has gone on to become the.

Marketing 242

Marketing 242

Adweek

AUGUST 2, 2022

At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Peak TV has finally reached its peak--several years later than initially predicted.

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Adweek

NOVEMBER 28, 2022

The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula's.

eCommerce 242

eCommerce Food 242

More About Advertising

OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech 66

Ad Tech Finance Media Agency 66

More About Advertising

DECEMBER 2, 2015

So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries? It’s time to pick our UK Agency of the Year, based on creative and business performance.

Agency 76

Agency Advertising 76

InMobi

JANUARY 13, 2016

Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.

Marketing 52

Marketing 52

More About Advertising

DECEMBER 31, 2015

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived. French agencies have contributed more than their fair share of our best ads, so well.

Agency 40

Agency Advertising 40

InMobi

JANUARY 5, 2015

Here are some trends that brand marketers need to watch out to stay on top in 2015. Apple’s blockbuster release in 2015, the iWatch, will further accelerate interest in this technology. Programmatic advertising , involving automated buying of advertising inventory, will further evolve in 2015. billion in 2015 and USD 38.1

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

More About Advertising

DECEMBER 9, 2015

Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy to knock Facebook and people like founder Mark Zuckerberg.

Media 40

Media Advertising 40

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse. New companies routinely come on the scene and familiar ones frequently merge or they are bought out. Ad Servers.

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

More About Advertising

MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

Finance 45

Finance Ad Tech Agency Advertising 45

Nick Burcher

MARCH 31, 2015

The BMW April Fools ad for 2015 has been published! Featuring 'Chief Product Tester' / rugby star Chris Robshaw, the 2015 BMW April Fools ad is for the 'Motor Mouth' - 'All The Protection You've Come To Expect From A BMW, Bite-Sized'! or call 0800 0936161."

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All About Advertising Law

MARCH 19, 2018

Circuit last week weighed in on the Federal Communications Commission’s (FCC) 2015 Omnibus Telephone Consumer Protection Act (TCPA) Order, which we previously summarized. As with the ATDS portion of the 2015 Order, the court set aside the portion that dealt with reassigned numbers and the “one free call” safe harbor.

Healthcare 40

Healthcare Communications Agency 40

AdExchanger

JANUARY 5, 2023

When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.

Marketing 117

Marketing 117

AdExchanger

AUGUST 28, 2022

Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat.

Media 142

Media 142

Digiday

MARCH 10, 2024

2, 2015, this article has been updated to include an explainer video. Originally published on Nov. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion.

Ad Tech 76

Ad Tech Media Advertising Marketing 76

More About Advertising

FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

Media 40

Media Advertising Marketing Ad Tech 40

AdPushup

MAY 23, 2023

In 2015, Google made a [.] Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

Viewability 98

Viewability Advertising Impressions CPM 98

All About Advertising Law

MARCH 7, 2016

Identify theft remains a huge issue as the second most reported complaint type in 2015. The FTC also addressed debt collection in 2015 by drastically increasing its enforcement efforts against companies engaging in illegal debt collection practices.

Electronics 40

Electronics Agency Media Retail 40

Bhatnaturally

JANUARY 7, 2024

Native: Unbelievably Good Founded in 2015, Native is a personal care company that makes personal care products from naturally-derived [.] Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so.

Fashion 68

Fashion Advertising 68

Digiday

JANUARY 11, 2024

Her rates haven’t changed since she became a freelancer in 2015, she said. Rates aren’t rising at all to keep up with inflation,” said Kate Morgan, who has written for publications including The New York Times and The Wall Street Journal. Continue reading this article on digiday.com.

Conversion 100

Conversion Media Marketing 100

More About Advertising

MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

Ad Tech 40

Ad Tech Finance Media Agency 40

More About Advertising

OCTOBER 30, 2015

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

Communications 61

Communications Marketing Finance Media 61