Fuel Lines

NOVEMBER 30, 2015

Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.

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JUNE 10, 2022

Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency.

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Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. Click Here for a full written transcript and to listen to: Fueling Agency New Business With Content. Agencies have no positioning.

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Fuel Lines

NOVEMBER 25, 2014

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., New business has been a problem historically for agencies. Canada and the UK.

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APRIL 7, 2022

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.

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FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.

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JANUARY 11, 2021

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.

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Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

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Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

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NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

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Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

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DECEMBER 31, 2015

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. French agencies have contributed more than their fair share of our best ads, so well. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.

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OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

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Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” billion by 2015.

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MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

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All About Advertising Law

MARCH 19, 2018

Circuit last week weighed in on the Federal Communications Commission’s (FCC) 2015 Omnibus Telephone Consumer Protection Act (TCPA) Order, which we previously summarized. As with the ATDS portion of the 2015 Order, the court set aside the portion that dealt with reassigned numbers and the “one free call” safe harbor.

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All About Advertising Law

MARCH 7, 2016

The Consumer Sentinel Network Data Book is produced every year from complaints received by the FTC’s Consumer Sentinel Network, including consumer complaints and complaints forwarded from state and federal law enforcement agencies, national consumer protection organizations, and non-governmental organizations.

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Fuel Lines

MAY 7, 2020

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

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Paleo AdTech

DECEMBER 10, 2023

A chance meeting in an East Village nightclub around 2007 started her on a continuing role as programmatic evangelist and led her to co-found ATOM Systems , the first big agency trading desk (build on MediaMath , then Invite Media).

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Fuel Lines

MAY 7, 2021

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

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DECEMBER 17, 2015

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.

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MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

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OCTOBER 30, 2015

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

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JANUARY 13, 2022

Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. It now has more than 18 million customers around the world making more than 150 million transactions a month.

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NOVEMBER 23, 2015

Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.

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DECEMBER 9, 2015

Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.

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NOVEMBER 26, 2015

We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.

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DECEMBER 22, 2015

One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global. Under Armor is making big waves in the US and now the global sports market.

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MAY 20, 2016

On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus.

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Fuel Lines

MARCH 12, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

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All About Advertising Law

OCTOBER 27, 2016

15-1211, a consolidated appeal filed by various telemarketing industry members challenging a number of aspects of the FCC’s July 2015 Telephone Consumer Protection Act (TCPA) Declaratory Ruling and Order. Circuit heard oral arguments in ACA International, et al. We previously summarized that Order here. Circuit website.

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JANUARY 19, 2017

There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.

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Paleo AdTech

DECEMBER 10, 2023

joining pioneering agency Modem Media/Poppe Tyson as an A.E. Visiting Honeywell’s agency one day, he heard that an upstairs neighbor was hiring — this was the legendary Poppe Tyson, which merged with Modem Media to bolster its media buying capabilities. But more than that, he’s a true ad tech O.G.,

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DECEMBER 9, 2015

I’d like to end my musings for 2015 with three separate thoughts. In his piece on Agency of the Year, Stephen Foster wrote that one way of reversing agencies’ fortunes, and the short-termism of shareholders and its effect on strong brand ideas, is to get clients to say: “I want some of that.”

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Martech

MARCH 10, 2022

While 76% are planning or undergoing a transformation of their external agency model. This is a huge increase from 27% in 2015, the first year the survey was conducted. Get the daily newsletter digital marketers rely on. Processing.Please wait. More than 55% said a skills shortage is holding them back.

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