InMobi

MARCH 29, 2015

InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. From Audience Personas to Appographic targeting , InMobi enables brands and app developers to reach their target audience at maximum efficiency.

Native Advertising 52

Native Advertising Click Through Rate Banner Mobile Ads 52

illumin

JANUARY 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. Source: VMC Data – 188 campaigns, 2015-2017. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

All About Advertising Law

AUGUST 21, 2018

In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements. The FTC alleged these deceptive statements were made in print, TV, and banner advertisements as well as the directv.com website. DIRECTV chose to fight.

Advertising 45

Advertising Banner Impressions 45

Gods of Advertising

JULY 7, 2015

Let’s look at some of the biggest prizes awarded in 2015. First off, about 10 or 15 years ago, in a vainglorious attempt to be modern (aka digital & social) and (obviously) to make tons more money, Cannes began adding myriad technical categories some so intricate they defy explanation. Applications. The kitchen sink.

Public Relations 82

Public Relations Healthcare Banner Agency 82

Lemonads

OCTOBER 6, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

InMobi

JUNE 25, 2018

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. In 2015, the vast majority of smartphones shipped worldwide had displays under five inches. According to our data , there are three main reasons for the shift.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Lemonads

AUGUST 10, 2020

Not only providing PPC and CPM , but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads ! In December 2015, AdNow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs).

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

AUGUST 30, 2016

When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical. At InMobi, we're seeing video campaigns delivering 80% better engagement rates than banner-based ones.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

SEPTEMBER 7, 2016

Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Clearcode

JULY 3, 2023

So obviously, Super League has been around since 2014, I believe, and you’ve been at the company since 2015. When I talk about in-game ad products, we’re not talking about pop-up banners, and we’re not talking about things that interrupt the gameplay or jump in front of the player. Michael Sweeney: Yeah, perfect.

Advertising 52

Advertising Pop-Up Banner Audience 52

All About Advertising Law

OCTOBER 10, 2016

In 2015, the District Court granted the FTC’s motion for summary judgment against both LeanSpa and CoreLogic, requiring LeadClick to disgorge all proceeds it received from LeanSpa and CoreLogic to disgorge $4.1 LeanSpa settled. million, which was an amount LeadClick had transferred to CoreLogic.

Affiliates 40

Affiliates Banner Communications Marketing 40

Banner Flow

DECEMBER 7, 2016

Back in 2015, spending hit nearly $24 billion, and in 2017 it’s expected to exceed $35 billion according to emarketer , which would make up around 16% of total digital ad spend. If you need to create some beautiful banner ads, take a look at what Bannerflow can do for you, or get in touch !

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

All About Advertising Law

AUGUST 15, 2014

lead generator), and banner advertisements. Finally, mortgage lenders should also ensure that, as part of their preparation for August 2015, they have clear policies and procedures related to their pre-application communications with applicants.'

Affiliates 45

Affiliates Advertising Real Estate Banner 45

Single Grain

JUNE 10, 2019

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. To put it in context, that’s 1.8% of Amazon’s total sales for 2018.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Single Grain

JULY 23, 2019

billion in 2015. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now!

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Video Ads 110

Video Ads Conversion CPC Banner 110

Monetize More

OCTOBER 18, 2022

For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Different ad units include square, banner, interstitial, landscape and vertical. Viewdeos is a digital video advertising platform that has banded together 300+ publishers globally since 2015. Learn more here.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Ad Monsters

MARCH 21, 2023

” And so, we launched six websites in June 2015. You will see us talk about Diversity, Equity, Inclusion & Belonging (DEI&B) a lot more soon under the banner of our corporate responsibility arm, which we call Shine. Bloggers always talk to each other, and they always talk in Facebook groups.

Food 98

Food Header Bidding SEO Shipping 98

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . When taking the stage a decade ago, native advertising revolutionized the advertising industry.

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52

VideoWeek

JUNE 17, 2022

The Reuters Institute for the Study of Journalism’s latest Digital News Report found that just 34 percent of those polled said they trust UK news, compared with 51 percent in 2015. The Sun was the UK’s least trusted news brand of those surveyed, with just 12 percent saying they trust its news output.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Digiday

JANUARY 15, 2023

Founded: 2015. Many of Twitter’s basic features aren’t there yet and it’s taken some heat for deprioritizing accessibility features among others.” ” Discord. HQ: San Francisco. Stage: Discord was created by co-founders Jason Citron (also CEO) and Stanislav Vishnevsky (CTO).

Pop-Up 90

Pop-Up Audience Banner Marketing 90

Single Grain

FEBRUARY 21, 2022

Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. However, these plans come with a few more perks, like conversion analysis reporting and banner ad designs. KlientBoost is a paid advertising agency experienced in lead generation, SaaS, and e-commerce marketing.

Agency 52

Agency SEO Conversion Media 52

Single Grain

OCTOBER 14, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally.

Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

SEPTEMBER 29, 2023

FT Saw Strong Ad Revenues in 2022 The Financial Times saw total revenues grow by fiver percent in 2022, aided by its strongest year for ad revenues since 2015, Press Gazette reported this week. And a lot of this viewing is not taking place on connected TVs – 59 percent in July and 50 percent in August.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service – it’s also a travel forum. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141