InMobi

JUNE 25, 2018

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

MARCH 29, 2015

InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. From Audience Personas to Appographic targeting , InMobi enables brands and app developers to reach their target audience at maximum efficiency.

Native Advertising 52

Native Advertising Click Through Rate Banner Mobile Ads 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. The engagement rate is high. Pros of Expandable Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JANUARY 22, 2019

For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

InMobi

SEPTEMBER 7, 2016

Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Lemonads

OCTOBER 6, 2020

These units beat the conventional banner ads four times in terms of click-through rates. These units beat the conventional banner ads four times in terms of click-through rates. TripleLift , simply transforms images with web content smoothly into ads! Take a better look!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Banner Flow

DECEMBER 7, 2016

Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools. In more practical terms, though, this means content which is shared through private messaging apps, texts or email, rather than shared on social media.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52