InMobi

JUNE 24, 2012

Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. This includes advertising, with click through rates jumping by more than 10 per cent for mobile campaigns at this time of day.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. The engagement rate is high. Higher click-through rate (10.6%).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Banner Flow

DECEMBER 7, 2016

Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools. In more practical terms, though, this means content which is shared through private messaging apps, texts or email, rather than shared on social media.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Martech

OCTOBER 23, 2023

Despite advertising costs rocketing from $21 million in 2015 to $290 million in 2019, Expedia’s traffic from Google did not increase. Instead, Google ranks ads based on bid price, predicted click-through rate (PCTR), and a “Beta” factor estimating long-term negative effects.

Mobile Search 81

Mobile Search Machine Learning Advertising Manufacturing 81

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . When taking the stage a decade ago, native advertising revolutionized the advertising industry.

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. It was super detailed and he built links to it manually from September through November of 2015. Get A Free Consultation.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

JUNE 10, 2019

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate. Generally speaking, high-priority campaigns get more clicks but are more expensive. In just 36 hours.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. Click here to download it for free right now! If your ad engagement is low, the first place to look is the headline.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Amazon is the first place people go to when they shop online. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. How To Write Data Driven Posts.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 22, 2021

In February 2015, Google announced mobile-friendliness as a ranking factor. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. So make sure your website has an active SSL certificate and opens with only HTTPS. 3) Mobile-Friendliness.

SEO 105

SEO Click Through Rate Media Marketing 105

Single Grain

FEBRUARY 15, 2023

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates 4) Focusing on a Single Content Type Another common mistake that businesses make when creating a content marketing strategy is failing to appreciate just how many types of content there are these days.

SEO 59

SEO Audience Click Through Rate Media 59