2015 Banner Click Through Rate Display Advertising 
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. The engagement rate is high. Pros of Expandable Ads.
Banner Flow
DECEMBER 7, 2016
Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools. In more practical terms, though, this means content which is shared through private messaging apps, texts or email, rather than shared on social media.
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