Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

Mobile Search 80

Mobile Search Machine Learning Advertising Manufacturing 80

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. Gessler said Tribune saw “very manageable declines in mobile search referrals” post-AMP, with search traffic drops averaging at around 12 percent. Samsung Doubles Down on FAST.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Ad Beat

JANUARY 1, 2020

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Automatad Inc.

JUNE 21, 2023

RankBrain (2015): AI Enters Search RankBrain marked the integration of machine learning into Google’s search algorithm, making the search engine more intelligent and responsive. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.

SEO 52

SEO Machine Learning Impressions Mobile Search 52