article thumbnail

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

article thumbnail

Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.