illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Source: VMC Data – 188 campaigns, 2015-2017.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

InMobi

SEPTEMBER 7, 2016

In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . change their opinion about a brand’s products/services, and even share a video ad across their online channels. to run video campaigns on Youtube.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

OpenX

OCTOBER 14, 2022

The video market is growing, and nearly everyone is relying on this format to reach audiences. 92% of marketers are turning to the medium as a key aspect of their promotional strategy, and 87% of them are seeing a positive return on investment for those efforts — up from 55% in 2015.

Advertising 52

Advertising Audience Viewability Impressions 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. for example, an ad-free, HD live-streaming experience. Publishers.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

InMobi

JANUARY 6, 2015

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

InMobi

FEBRUARY 19, 2016

According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps. We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

VideoWeek

MARCH 17, 2023

Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9 But while overall revenue was down, digital revenues grew, with video ad revenues a particular bright spot, doubling year-on-year according to Press Gazette. million year-on-year to £84.1

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S billion) in 2015. billion) in 2018 from about 90 billion Yuan ($13.1

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: thinkwithgoogle.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Paleo AdTech

DECEMBER 10, 2023

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Finally, there are Amazon Video Ads, which typically show up in the same position as Display Ads. Video Ads Cost.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Additionally, the forward-thinking purchase of Looksery in 2015 assisted in introducing augmented reality to millions of consumers (AR).

Audience 86

Audience ROI Media Advertising 86

Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

MNTN

AUGUST 24, 2022

For instance, AT&T acquired DirecTV in July 2015, and Atlantic Broadband rebranded itself as Breezeline in January 2022. Performance TV takes traditional TV advertising to the next level by combining the dynamic medium of video ads with the detailed targeting and metrics-tracking of digital advertising.

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

VideoWeek

AUGUST 26, 2022

The suit covers Illinois residents who have used Snapchat lenses or filters since November 2015. Google DV360 Rolls Out Digital Out-of-Home Ads. Google has made digital out-of-home ads available to all Display & Video 360 users, it announced in a blog post on Thursday. Do Mobile Video Ads Drive Attention?

Brand Lift 98

Brand Lift Media Electronics Agency 98

VideoWeek

JUNE 17, 2022

Short-form video app Triller has called off its previously announced $5 billion merger with public video ad tech company SeaChange, Reuters reported this week. Triller Calls Off SeaChange Merger and Targets IPO. Triller will now look to go public via its own IPO, according to Reuters.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. Publishers.

Finance 52

Finance Marketing Conversion Electronics 52

VideoWeek

MARCH 24, 2023

This interstitial has text and a voiceover which sets the context for the coming ad, based on the advertisers’ brand category. FuboTV Changes Name to Fubo Sport streaming service FuboTV has rebranded as Fubo, reflecting the broadening of its business since launching in 2015. Read more on VideoWeek.

Media 52

Media Entertainment Ad Inventory Retail 52

Single Grain

MAY 12, 2020

Here's another great example from Ahrefs , which makes SEO mastery seem simple: Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content in 2020. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” 11) Live Streaming.

Audience 145

Audience ROI Marketing Brand Awareness 145

Single Grain

FEBRUARY 21, 2022

Their team can manage Google Ads and Facebook Ads, along with other paid social platforms. Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. Related Content You May Also Like: * Are Twitter Ads Worth It in 2022 and Beyond? * Hiring the Right Google Ads Agency.

Agency 52

Agency SEO Conversion Media 52

InMobi

JANUARY 18, 2015

Here is my list of the five critical changes that 2015 is poised to bring. 2015 will see the first few popular apps for wearables, and a lot of debate. With its launch in 2015, apps for Apple Watch will quickly follow. It is unlikely that this debate will be settled in 2015. So will the debate on advertising and UX.

Video Ads 52

Video Ads Ad Targeting SEO Media 52

VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service – it’s also a travel forum. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141