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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

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Why should brands invest in video advertising?

Ad Beat

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . change their opinion about a brand’s products/services, and even share a video ad across their online channels. to run video campaigns on Youtube.

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The Year That Was @InMobi - Fast, Furious & Fun!

InMobi

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.