Remove 2015 Remove Click Through Rate Remove Native Advertising Remove Video Ads
article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. In-App video advertising has been steadily gaining traction. Pros of Video Ads.