Remove 2015 Remove Native Advertising Remove ROI Remove Video Ads
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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

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Why should brands invest in video advertising?

Ad Beat

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Overall, 83 percent of businesses globally agreed that incorporating videos in their marketing strategy has positively impacted their ROI. Source: Hubspot.