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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Can offer animated and interactive rich media content. Let’s face it. Larger space.

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Why should brands invest in video advertising?

Ad Beat

In short, video advertising is definitively a train that your brand cannot afford to miss. Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Here’s why: Customers prefer video content to any other type of content.

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Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities

InMobi

Nobody reads advertising. People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.