Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. DCO allows advertisers & publishers to personalize ad content in real-time based on user data, preferences, and contextual information.

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Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Here’s why: Customers prefer video content to any other type of content.

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InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

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InMobi

MARCH 31, 2016

Creativity with strategy is called Advertising", said Professor Jef Richards. I've often witnessed the first resort of the direct marketer - multiple mobile campaigns with the same creative assets, all to determine the answer to one simple question - which advertising formats work best on mobile?

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InMobi

DECEMBER 20, 2018

This brought retail experience in the consumer’s palms. -- #2 Diageo India: 3 awards: India Digital Marketing Awards - Best use of mobile, Mobexx awards - Excellence in location-based advertising, Mobexx awards - Excellence in native advertising McDowell's No.1

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Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. In simple terms, an ads network collects unsold ad placements from publishing sites and sells them to advertisers. And just like that, ad networks were born.

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InMobi

JULY 15, 2014

No matter what channel consumers use for purchase, mobile advertising will have a big impact on the decision – bigger than ads they see on TV or online. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. A bigger impact than TV! How is this possible?

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VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4 The Week in TV.

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InMobi

APRIL 29, 2014

“ In partnership with Decision Fuel & On Device Research, InMobi uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. hours per day consuming media content, with more of that time spent on mobile devices than any other platform.

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Brid.tv

DECEMBER 21, 2022

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. All that’s left to do now is find a mobile advertising partner that can make it all happen.

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InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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InMobi

APRIL 6, 2015

Nobody reads advertising. People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.

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Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

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Brid.tv

DECEMBER 2, 2022

What Is In-App Advertising and Why You Need It. In-app advertising is any advertising that takes place within mobile applications , as opposed to the web. This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Rich Media Ads. Rich Media Ad.

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