MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JANUARY 5, 2015

Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy. Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Curious why Mille is used here?

CPM 52

CPM CPC Advertising Banner 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

Ad Exchange 52

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InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52