Advertising to Baby Boomers

NOVEMBER 28, 2017

The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. How Often Do Consumers Intentionally Click Mobile Ads? Just 4% said they clicked on a mobile ad at least somewhat often. NostraChuckus is having a good year. Add this one to the list.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

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Advertising to Baby Boomers

JANUARY 9, 2018

An advertisement you hold in your hand is about as big as a large piece of confetti. NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life.

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InMobi

MARCH 29, 2015

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. Contact us at kr-proposal@inmobi.com

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

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InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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InMobi

AUGUST 30, 2016

It’s a true mobile-first experience, with the video filmed in portrait mode (9:16 or 1080x1920 resolution). When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical.

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Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. The biggest bottleneck for mobile brands is ensuring non-intrusive content on their apps as it affects the user experience. Best In-app ad formats till date: Widely used : Playable Ads. Incentivized Advertising: ⭐️ ⭐️ ⭐️.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

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Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!

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