Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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Mobile Ads Click Through Rate CPM Real Estate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. The biggest bottleneck for mobile brands is ensuring non-intrusive content on their apps as it affects the user experience. Best In-app ad formats till date: Widely used : Playable Ads. Incentivized Advertising: ⭐️ ⭐️ ⭐️.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What is ConnectID? What does it do?

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First-Party Cookies Cookies Header Bidding Ad Tech 67