Why advertisers must address attention first to optimize privacy-friendly targeting
Digiday
FEBRUARY 8, 2024
Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.
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