Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Majority share for mobile ads served via programmatic is steady.

Advertising 74

Advertising Impressions CPM Cookies 74

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

JANUARY 8, 2024

Whether it’s “Shop Now,” “Sign Up,” or “Learn More,” a compelling CTA can significantly improve your ad’s effectiveness by directing user engagement. Mobile optimization. Optimizing your mobile ads is crucial as most Facebook users access the platform on mobile devices.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Audience 103

Audience Cookies Retargeting Marketing 103

InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let’s dive into what we mean here.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Smart-Hub

MAY 2, 2023

And if the acquisition cost is 80 cents, it yields as good ROI as higher-dollar goals for more typical ad targets. Improved Ad Creatives Smart algorithms adapt creative resolutions so your ad unit easily fits popular ad placements.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Clearcode

DECEMBER 12, 2022

While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

The Ad Tech Blog

APRIL 28, 2024

As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting. Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

SEPTEMBER 20, 2023

Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. Among many reasons behind their decision, there were mobile-oriented causes in particular.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. While the long-term impact of removal of identifiers on the mobile ad ecosystem needs to be seen, it is indeed a significant move towards providing more control over data to users.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. Click To Tweet.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

ROI 52

ROI Conversion CPC Food 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Clearcode

JANUARY 22, 2023

These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads. For advertisers, it means it’s harder to reach their target audiences and measure the performance of their in-app mobile ad campaigns.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. for mobile ads. So, if you bid $0.40, for example, you’d need a minimum ad spend budget of $12.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

Ad Tech 52

Ad Tech Audience Agency Media 52