Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. Rating the Best Mobile App Monetization Models: In-App Advertising: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. Native Ads: ⭐️ ⭐️ ⭐️.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Google’s AM360 is a multi-faceted ad server that helps publishers generate revenue by assisting in managing the assets and delivery of sold campaigns while also tracking and reporting on the results.

Ad Ops 84

Ad Ops Ad Server Demand Side Platform Ad Exchange 84

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. vMVPD Cons.

Audience 52

Audience Retargeting Advertising Ad Targeting 52

InMobi

JANUARY 18, 2015

Here is my list of the five critical changes that 2015 is poised to bring. 2015 will see the first few popular apps for wearables, and a lot of debate. With its launch in 2015, apps for Apple Watch will quickly follow. So will the debate on advertising and UX. It is unlikely that this debate will be settled in 2015.

Video Ads 52

Video Ads Ad Targeting SEO Media 52