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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. But what does this mean for performance advertisers?

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. On overall ad spending for interstitial is high.

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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

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Attention Retention and the Fight Against Ad Fatigue

illumin

Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. Source: VMC Data – 188 campaigns, 2015-2017.

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The No-BS guide to Mobile App Monetization 2023

Monetize More

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. Rating the Best Mobile App Monetization Models: In-App Advertising: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. Native Ads: ⭐️ ⭐️ ⭐️.

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Story-Telling with Mobile Video in India

InMobi

Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what makes India ripe for mobile video?