InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. By 2018, 99% of Snap total revenue came from advertising as per internal financials of the company. Today, it is used for many advertising and marketing purposes.

Audience 86

Audience ROI Media Advertising 86

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. What Is MVPD and How Does It Work?

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Single Grain

FEBRUARY 21, 2022

Now that you know what to look for in a Google Ads agency, here is a carefully curated list of the most prestigious agencies in the field. Specializes In : Paid media advertising, SEO, and content marketing. Specializes In : SEO, paid media advertising, and CRO. They are also certified in Google, Bing, and Facebook Ads.

Agency 52

Agency SEO Conversion Media 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. Book My Free Marketing Consultation. 2) Single Grain.

Marketing 141

Marketing Audience Media ROI 141