Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. The platform has helped them crystallize their brand’s look and messaging even while audience outreach and engagement remained focused on Instagram. It was Instagram first.

Entertainment 115

Entertainment Food Communications Audience 115

Martech Series

JUNE 23, 2022

280 million currently using Mentimeter’s Audience Engagement Platform globally . Mentimeter, an audience engagement platform (AEP) used by more than 280 million people to transform conventional presentations into interactive experiences, announced a $42 million Series C funding round. “I’m

Audience 81

Audience Education Communications MarTech 81

Aronson Ads

AUGUST 17, 2023

In March 2014, Google added the acronym E-A-T to their Guidelines. Demonstrating experience on the topic also helps build the author’s credibility in the eyes of their audience. Showing a strong knowledge and understanding of a topic can build trust between the author and audience.

SEO 77

SEO Audience Finance Conversion 77

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. In April 2014, the ride-sharing company, Lyft raised $250 million and, since then, the company has shown immense success over its competitor, Uber. Their website played a critical role in sharing the brand story with the audience. Final Thoughts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

APRIL 5, 2022

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. In 2014 it was 76%.) Audience acquisition and loyalty. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Heat Test Report ). A big improvement. Forrester ). Hiring and retention. Deloitte ).

Audience 120

Audience Education Communications Marketing 120

Chief Martech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months.

MarTech 101

MarTech Marketing Audience Agency 101

AdvertiseMint

SEPTEMBER 9, 2023

This commission incentivizes influencers to drive sales and engage their audience effectively. Enhanced engagement : Amazon Influencer Storefronts provide influencers with a valuable platform to engage with their audience, answer questions about recommended products, and provide insights and reviews.

Affiliates 52

Affiliates Audience Fashion Media 52

Martech Series

JUNE 29, 2022

. “We are thrilled to closely partner with Mavrck to provide creators more opportunities to monetize and partner with brands to grow the connections they have with their audiences,” said Jyri Kidwell, Head of Creative Partnerships at TikTok.

Marketing 88

Marketing MarTech Impressions Communications 88

Martech Series

AUGUST 2, 2022

The organization–founded in 2014 by industry leaders from the online video ecosystem with the intention of solving the technical challenges of streaming video and ensuring online video will continue to flourish–is modifying the name to better reflect its mission.

MarTech 84

MarTech ROI Communications Audience 84

Martech

FEBRUARY 10, 2022

Big splash for B2B audiences with monday.com Super Bowl debut. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement. With the Super Bowl, we have that captive audience. We’re talking to the audience like the audience speaks to other people.

Marketing 98

Marketing Conversion Audience Communications 98

Paleo AdTech

JUNE 28, 2022

billion acquisition by Oracle in 2014. Contributors often gain insights into their audiences based on ID matches (e.g., name-address) and can get net new leads who match either their own audiences (‘lookalike’ targeting) or defined features (e.g., ‘luxury shoppers in Denver’).

Retail 45

Retail CPM Audience ROI 45

Digiday

APRIL 2, 2023

Just look at Microsoft streaming platform Mixer’s failure to bring over large numbers of viewers when it signed exclusive partnerships with top Twitch streamers Ninja and Shroud in 2019: for the most part, their audiences just moved down to the next-most-popular streamers on Twitch rather than leaving the platform altogether.

Impressions 83

Impressions Entertainment Audience Advertising 83

Fuel Lines

DECEMBER 30, 2016

How a personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. Give your presentations LIFE rather than SUCKING THE LIFE out of your audience. Audience Development Comes Before Business Development. Read more. Read more.

Agency 141

Agency Audience Marketing Media 141

InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

AdvertiseMint

NOVEMBER 7, 2023

It also features streams related to music, lifestyle, sports, and more, allowing streamers to engage with their audience in real time. These enhance viewer experience and can be pivotal in growing your audience. Engage with your audience, play your favorite video games, and enjoy the active social community Twitch is known for.

Affiliates 40

Affiliates Audience Banner 40

Ad Wisey

SEPTEMBER 1, 2022

Nat Dobbie, a long-time Hi-Fi enthusiast who established the store in 2014, believes in customer-focused approach – he and his team always find the right solution for the individuals needs and offer great customer care along the way. To reach out to brand new audiences of audiophiles, LENC ran a Prospecting campaign via Adwisely.

Retargeting 52

Retargeting Entertainment Electronics eCommerce 52

AdPulp

JUNE 26, 2014

Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. — NCAA Baseball (@NCAACWS) June 26, 2014. — NCAA Baseball (@NCAACWS) June 26, 2014. — NCAA Baseball (@NCAACWS) June 26, 2014. — NCAA Baseball (@NCAACWS) June 26, 2014.

Marketing 69

Marketing Communications Media Audience 69

Paleo AdTech

DECEMBER 10, 2023

Demdex was founded in 2008 and BlueKai even earlier, in 2007, but the latter didn’t add DMP functionality until a few years before its acquisition by Oracle in 2014. ” It also emphasized segmentation on useful attributes, building out audiences at vast scale, using some early and innovative AWS techniques. .'”

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Digiday

SEPTEMBER 6, 2022

In the latest Digiday Podcast, CBS News and Stations co-presidents and co-heads Neeraj Khemlani and Wendy McMahon discussed the new nightly primetime news program and the streamer’s development since its November 2014 debut. And the product is going to evolve with it.

Geo targeting 68

Geo targeting Conversion Audience Marketing 68

Martech Series

JANUARY 25, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. ClickFunnels was designed back in 2014 by Russell Brunson and his team. No more gambling with their marketing budget. Pay only for qualified leads. The secret?

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

Martech Series

JUNE 7, 2022

Since the company’s founding in 2014, Switcher Studio has been helping small businesses and individuals create, edit, and share video content in a professional, polished manner without the need to invest in expensive technology and equipment.

Retail 92

Retail MarTech Audience Marketing 92

Digiday

NOVEMBER 14, 2022

The company plans to spend its marketing budget on social media platforms to reach audiences on TikTok and Instagram. Back in 2011, Crumbs was selling one million cupcakes a month prior to 2014 when the brand closed, according to Bauer. For the first time in nearly a decade, cupcake brand Crumbs is building a presence online.

Food 68

Food Education Cookies Media 68

InMobi

NOVEMBER 10, 2014

InMobi’s latest report - The State of Mobile App Downloads 2014 Q3 answers these and many more questions. When looking to reach your audience, it is imperative that you spend your time and effort when your users are most active. As advertisers worry about their user acquisition strategy, many questions need to be answered.

Communications 52

Communications Audience Advertising Media 52

InMobi

JUNE 11, 2014

FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involved. World Cup 2014: Viewership and Buzz Football is a sport of global interest amongst all demographic groups.

Marketing 52

Marketing Entertainment Media Audience 52

Martech Series

FEBRUARY 5, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. ClickFunnels was designed back in 2014 by Russell Brunson and his team. No more gambling with their marketing budget. Pay only for qualified leads. The secret?

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Digiday

DECEMBER 20, 2022

According to Pew Research , the number of teens who say they use Facebook has plummeted from 71% in 2014-15 to just 32% in 2022. The platform, however, still has user interest from Gen Z, per Pew , which reports a slight increase from 52% of teens using the app in 2014-2015 to 62% of teens using the app this year.).

Media 69

Media Advertising Audience Agency 69

Martech Series

OCTOBER 27, 2022

We look forward to continuing building partnerships with businesses to help them unlock avenues of access to new audience cohorts who use WhatsApp extensively everyday.”. Infobip and Uber have collaborated since 2014, first with SMS and then with number masking solutions, ensuring rider and driver information is protected.

Communications 52

Communications MarTech Cookies Marketing 52

InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 While mobile web has a large number of audiences, native apps are the best way to go for an engaging experience.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Digiday

MARCH 9, 2023

“That’s when other platforms start noticing and adjusting their services to capture and retain the audience attention,” said Claudia Ratterman, a director analyst at research firm Gartner. After all, Facebook dropped its infamous internal “move fast and break things” slogan in 2014.

Media 68

Media Fashion Audience Advertising 68

InMobi

APRIL 16, 2015

This, in turn, is driving growth in emerging markets, opening up a wider and eager audience for app developers. These markets with their low smartphone penetration rate boast of an eager audience willing to explore and download mobile apps. Let’s look at how this impacts the app economy of countries around the world.

Shipping 52

Shipping Manufacturing Audience Mobile Ads 52

AdvertiseMint

AUGUST 8, 2023

was founded in 2014. Celebrities and brands have taken note, joining the TikTok bandwagon to connect with a younger, engaged audience. However, it had its roots in an app called Musical.ly. This app allowed users to create and share short music videos, tapping into the idea of expressing oneself through music. Musical.ly

Fashion 52

Fashion Entertainment Media Communications 52

Martech

FEBRUARY 15, 2023

The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics. Further, it is important to consider ethics when brands form relationships with their audiences using personalization. ” So, don’t act like it.

MarTech 108

MarTech Conversion Rate Conversion Ad Targeting 108

InMobi

SEPTEMBER 30, 2019

As a result, between 2014 and 2018, the men’s shaving market contracted by more than 11%. Their app audience is clustered in and near major urban centers throughout the country. The bulk of their web audiences make under $75,000 annually. App audiences are majority White for all brands. While men used to shave 3.7

Marketing 52

Marketing Audience Ad Exchange Agency 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

AUGUST 11, 2021

.” To see this dynamic in action, consultants at McKinsey analyzed the profit and market cap of the top 25 global telcos and the eight most profitable internet companies in 2014 and then in 2019. While the telcos were in a stronger position in 2014, by 2019 the situation was reversed.

Manufacturing 52

Manufacturing Communications Finance Media 52

Martech Series

JULY 6, 2022

Displayce, a French start-up created in 2014 and exclusively dedicated to the purchasing and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of the technology, expertise and number of digital displays proposed throughout the world, with more than 600,000 screens in over 50 countries. 10,720 employees.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Lemonads

AUGUST 10, 2020

AdNow Review AdNow Review AdNow is an advertising network company founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, to not mention that AdNow is very popular for their native content ads ! Take a look at their audience profile! But, let’s discover more about AdNow ’s company ! Let’s see how!

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52