Adweek

JUNE 20, 2025

John Rudaizky has led EY’s brand transformation since 2014, bringing experience from Saatchi & Saatchi and WPP. As EY’s first brand leader at the partner level, he launched campaigns like “Better Questions” and played a key role in doubling the firm’s size.

Affiliates 147

Affiliates Display Advertising Conversion Marketing 147

Ad Beat

NOVEMBER 25, 2024

2014: “#SpotlightOnChange.” 2014: “Everyday Moments.” Since then, this has turned into an annual initiative by the brand under the name of “Shop Small.” This whole campaign was meant to encourage dialogue around financial exclusion. This campaign promoted the AmEx EveryDay Credit Card–a card designed for frequent use.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Single Grain

APRIL 22, 2025

This has grown exponentially since Google introduced featured snippets in 2014 and accelerated with the advent of AI Overviews in 2024. Understanding Zero-Click Searches Zero-click searches occur when users find the information they need directly on the search engine results page (SERP) without clicking on any website.

SEO 52

SEO Click Through Rate Impressions Conversion 52

illumin

JUNE 24, 2025

One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Before its $19 billion acquisition by Facebook in 2014, WhatsApp co-founder Brian Acton famously championed the motto: “ No ads!

Advertising 105

Advertising Ad Tech Marketing 105

Marketing Dive

JULY 24, 2025

VideoAmp was founded in 2014 and in recent years has emerged as a leading currency contender , especially after Nielsen’s struggles during the pandemic. The deal builds momentum for VideoAmp as a viable alternative to Nielsen.

Ad Tech 47

Ad Tech Agency CPM Retail 47

Adweek

JUNE 25, 2025

The last time Apple leveraged its ecosystem for promotional efforts was in 2014, when it added U2’s latest album at the time , Songs of Innocence, to users’ iTunes libraries. The outrage that ensued was so intense that Apple had to publish a website showing how to delete the album.

Education 147

Education Marketing Media Advertising 147

Marketing Tech News

JUNE 17, 2025

The global WhatsApp ads rollout has officially started, marking the end of an era for the world’s most popular messaging platform, which has remained advertisement-free since Meta’s $ 19 billion acquisition in 2014. The three-pronged monetisation strategy.

Advertising 67

Advertising Marketing Media 67

VideoWeek

JULY 25, 2025

Bespoke, which was founded in 2014 in North Carolina, will still be led by co-founders Mike Boykin and Greg Busch. Publicis Acquires Sports and Experiential Specialist Bespoke French agency group Publicis announced this week it has acquired American sports and experiential marketing agency Bespoke for an undisclosed fee.

Media 52

Media Entertainment Agency Ad Tech 52

VideoWeek

APRIL 8, 2025

StackAdapt was launched back in 2014 by Pecherskiy alongside co-founders Ilda Shar and Yang Han, inspired by Pecherskiy and Shar’s time working on the agency side. .” And StackAdapt believes its formula, focused on business outcomes, user experience, and AI, can help it fight for a leadership position. When is a DSP not a DSP?

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

More About Advertising

NOVEMBER 19, 2024

but here’s one that still resonates with some: Sainsbury’s ‘Christmas is for sharing’ from 2014, the centenary of 1914, from AMV BBDO.

Advertising 59

Advertising Agency 59

Martech

JULY 18, 2025

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. The majority (around 58%) of X users are under 35. of global users are teens (13-17 years old). Users over 35 make up about a quarter of the user base (19.7% aged 35-49 and 7% aged 50+).

Marketing 112

Marketing Conversion Pop-Up Audience 112

Digiday

JUNE 26, 2025

Once viewed as the territory of boomers and the rich, golf has surged in the past decade, with overall participation numbers in the sport increasing from 30 million in 2014 to 45 million in 2023, the most recent year available, according to data from the National Golf Foundation.

Conversion 51

Conversion Media Advertising Marketing 51

VideoWeek

MARCH 14, 2025

The Comcast-owned network has held exclusive Olympics rights since 1988, and signed an $8 billion extension in 2014. Slade has served as Chief Commercial Officer at the FT since 2014, and will take over from John Ridding, who has led the publisher since 2006.

Food 52

Food Ad Tech Media Agency 52

Marketing Dive

JUNE 16, 2025

And with Meta purchasing the app for $19 billion (in 2014 ), it’s long sought to find more valuable, viable options to make money from WhatsApp chats. WhatsApp’s focus on user privacy has made it much more challenging for Meta to monetize the app via its regular ad business process.

Retail 73

Retail Agency ROI Ad Tech 73

MNTN

FEBRUARY 13, 2025

consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. However, subscription video on demand (SVOD), advertising-based video on demand (AVOD), and vMVPDs provide consumers with more flexible and cost-effective options. More than 20 million U.S.

Communications 52

Communications Entertainment Conversion Audience 52

MNTN

FEBRUARY 13, 2025

consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. However, subscription video on demand (SVOD), advertising-based video on demand (AVOD), and vMVPDs provide consumers with more flexible and cost-effective options. More than 20 million U.S.

Communications 52

Communications Conversion Entertainment Audience 52

Single Grain

APRIL 29, 2025

The Evolution of E-E-A-T E-E-A-T began as E-A-T (Expertise, Authoritativeness, and Trustworthiness) in Google’s 2014 Search Quality Rater Guidelines. Before diving into specific strategies, it’s important to understand how E-E-A-T has evolved and what it means in 2025.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

IAB Tech Lab

JULY 11, 2025

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.

Non-Profit 40

Non-Profit Viewability Agency Media 40

Adweek

JULY 8, 2025

She also worked at KTSM for a year in 2014 as a morning anchor. Rodda started her journalism career at KDBC in El Paso in 2004. She comes from ProAction Emergency Services Institute, where she worked in Marketing for three years. “It’s a privilege to serve my community.”

Affiliates 165

Affiliates Non-Profit Media Agency 165

Fuel Lines

FEBRUARY 17, 2014

Overall, agencies believe that this year holds a good deal of promise, with close to 70% of those responding stating that they believe the number of opportunities will increase in 2014 versus last year. % Click to review RSW/US 2014 Outlook Survey results. Only looking at one agency simply isn’t going to cut it anymore.

Agency 251

Agency Marketing 251

Fuel Lines

JANUARY 9, 2014

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated.

Communications 273

Communications Media Public Relations Conversion 273

Exchange Wire

JANUARY 18, 2024

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. The post IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 appeared first on ExchangeWire.com.

Marketing 122

Marketing Advertising 122

Adweek

APRIL 26, 2023

The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.

Media 364

Media 364

Adweek

MAY 13, 2024

MLS has grown from 19 teams in 2014. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history.

Marketing 350

Marketing 350

Adweek

SEPTEMBER 17, 2024

Seibel started working at WDTN in 2014. Seibel choked up when saying his on-air farewell with his co-anchors. "I I swore I wouldn't cry. I shouldn't have sworn," he said on social media. Thank you, Miami Valley!" He worked at.

Affiliates 298

Affiliates Media 298

Adweek

OCTOBER 18, 2022

in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. Now, armed with 10 million monthly active users in the U.S., the company is building.

Ad network 321

Ad network 321

Adweek

OCTOBER 30, 2024

In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for. PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. Tired of 12-hour workdays and having no personal life, they encoded flexibility and work-life balance into Exverus' DNA.

Agency 290

Agency Media 290

Adweek

JULY 18, 2025

China Buffet was shut down last week by state inspectors for the seventh time since 2014. While checking into the China Buffet restaurant, an confronted the crew when Weinsier started asking about the restaurant’s latest inspection. Ma’am, can we talk to someone about the inspection?” Weinsier is heard asking on camera.

Affiliates 191

Affiliates Media Audience Agency 191

Adweek

APRIL 30, 2024

The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed. Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating.

Advertising 312

Advertising 312

Adweek

MARCH 12, 2025

Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Stuck at home with a lot more time on her hands, Scordato.

Agency 267

Agency Advertising 267

Adweek

JANUARY 16, 2025

Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client engagement at programmatic trading desk Xaxis. Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Over his decadelong tenure with the group, he succeeded to CEO of Xaxis and then to chief.

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264

Adweek

NOVEMBER 19, 2024

Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports.

Agency 264

Agency Education Entertainment Communications 264

Adweek

MARCH 27, 2023

Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late '80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground.

290

290

Adweek

OCTOBER 13, 2022

His 2014 conviction, for which he's currently held in the Louisiana State Penitentiary at Angola, has become a cause c?l?bre Kevin O'Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. bre for criminal justice reform advocates. Allen's case and the measure.

290

290

Adweek

DECEMBER 20, 2023

Founded in 2014, The. Agency BBDO used that plot to guide the game's launch campaign, shocking attendees of The Game Awards Dec. 7 by constructing a 300-square-foot portal ripped into the Los Angeles skyline.

Agency 289

Agency Marketing 289

Adweek

APRIL 28, 2023

Years later, in 2014, the reverberations of The Great Recession were still being felt within the walls of Wells Fargo. In 2008, the global financial system was in shambles. The vertiginous drop in the stock market had brought Wall Street to its knees.

Marketing 278

Marketing 278

Adweek

SEPTEMBER 8, 2022

West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Kanye West has a love-hate relationship with the brands he partners with. It's mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. Both brands have released popular products using the Yeezy.

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