Fuel Lines

JANUARY 9, 2014

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

Communications 272

Communications Public Relations Conversion Education 272

Fuel Lines

FEBRUARY 17, 2014

Overall, agencies believe that this year holds a good deal of promise, with close to 70% of those responding stating that they believe the number of opportunities will increase in 2014 versus last year. % Of Agencies Expecting New Business Opportunities Will Increase In Upcoming Year 2014: 69% 2013: 60% 2012: 72% 2011: 74% The great news is that we seem to be on a bit of a rebound now that a lot of the political inertia in Washington is somewhat behind us.

Agency 251

Agency Marketing 251

Advertising to Baby Boomers

DECEMBER 23, 2014

Of course, NostraChuckus has been saying these same things for years: Social Media - WOMM - Web Advertising Most popular social media post this year: 30 September 2014 Social Media: A Sliver Of The Bigger Picture … The mobile/social media soothsayers will have you believe that there is this unknown, magical mode of persuasion that has never been thought of before – and will reveal itself any day now. Time to wrap it up.

ROI 45

ROI Video Ads Media Advertising 45

Nick Burcher

NOVEMBER 15, 2014

ElfYourself is back for 2014! The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile. ElfYourself 2014 - this year on mobile too! ElfYourself 2014 select dance My ElfYourself 2014 is an EDM ElfYourself! ElfYourself 2014 EDM ElfYourself 2014 EDM (2) My ElfYourself 2014 animation can be seen on this link [link] - E lfYourself 2014 runs until 1/1/2015, so until then, Happy Elfing!

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73

Fuel Lines

NOVEMBER 25, 2014

A New Approach is NOW Needed for New Business. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.

Agency 279

Agency Media Education Marketing 279

Fuel Lines

APRIL 7, 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.

Public Relations 278

Public Relations Education Conversion Communications 278

Fuel Lines

OCTOBER 28, 2014

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.

Agency 279

Agency Audience Impressions Communications 279

Fuel Lines

FEBRUARY 24, 2014

2014 events. How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.”

Agency 279

Agency Marketing Retail Entertainment 279

Fuel Lines

NOVEMBER 5, 2014

Quotes ad agency new business John Pierpont Morgan quotes

Agency 272

Agency 272

Fuel Lines

OCTOBER 2, 2014

Those agencies that understand the needs of a clearly defined audience and consistently deliver beneficial content through a strategic content marketing strategy will thrive with new business. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Most are doing it wrong.

Agency 275

Agency Marketing Audience Retail 275

Fuel Lines

AUGUST 1, 2014

You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him. I volunteered to read and write a review of Jordan’s Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it. But, they’re going to be missing some great information that will help them increase their own new business.

Agency 279

Agency Retail ROI Audience 279

Fuel Lines

SEPTEMBER 10, 2014

To be more successful, you’ll need to be less accessible. Owners of small to midsize agencies are a key to new business. You must manage your time wisely. Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt, author of the New York Times bestseller, Platform: Get Noticed in a Noisy World. Every time I say “no” to something that is not important, I am saying “yes” to something that is.

Agency 272

Agency Audience Media Marketing 272

Fuel Lines

JULY 10, 2014

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts. The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.

Agency 276

Agency Retail Audience Advertising 276

Fuel Lines

JUNE 4, 2014

“People trust brands that have people they can trust.” ” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.

Agency 276

Agency Manufacturing Impressions Communications 276

Fuel Lines

APRIL 23, 2014

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience. I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.

Agency 279

Agency Audience Entertainment Communications 279

Fuel Lines

JUNE 24, 2014

There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”. David speaks to, writes for, and consults with the marketing industry via ReCourses , Inc. He’s worked with 800 firms and in-house departments. His work has been discussed in the Wall Street Journal, USA Today, Fast Company.

Agency 274

Agency Marketing Media Advertising 274

Fuel Lines

MAY 2, 2014

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can complement or compete with much larger, full service advertising agencies.

Agency 277

Agency Entertainment Communications Marketing 277

Fuel Lines

MARCH 6, 2014

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise. Most don’t have a target audience thus, no focus for business development efforts. They are their own worst clients, the cobbler’s children with no shoes.

Agency 279

Agency Education Audience Marketing 279

AdPulp

NOVEMBER 5, 2014

The post It’s 2014, Do You Know Where Your Investment In Content Is? When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of […].

Marketing 81

Marketing Agency 81

Fuel Lines

MARCH 14, 2014

Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.

Agency 277

Agency Entertainment Audience Marketing 277

Fuel Lines

FEBRUARY 4, 2014

Profiling ensures you’re deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to the vast amount of information found online. Instead of chasing new business, it is now more important to be found by your best prospects.

Affiliates 277

Affiliates Audience Entertainment Education 277

Fuel Lines

MARCH 31, 2014

Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.

Agency 272

Agency Audience Communications Marketing 272

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be. Here are some practical tips I hope you find helpful to make new business easier: 1. Personalize your agency.

Agency 275

Agency Shipping Public Relations Audience 275

Fuel Lines

JANUARY 15, 2014

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. Rohrs boldly states that, “ proprietary audience development is now a core marketing responsibility.”

Audience 277

Audience Agency Media Marketing 277

Nick Burcher

JANUARY 1, 2014

Wednesday, 1 January 2014. Happy New Year 2014 from London! Happy New Year 2014! Another amazing coordinated New Years Eve music and fireworks display on the River Thames in London - hope you had a good New Year too and best wishes for 2014. 3 January 2014 10:46. skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Fireworks HD video].

Media 69

Media Marketing Advertising 69

Fuel Lines

JANUARY 20, 2014

Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has become the largest, self-hosted, content management system in the world.

Agency 270

Agency SEO Marketing 270

Gods of Advertising

DECEMBER 23, 2014

However you look at it, 2014 was the year of being offended. But it does mean you’re human… If you’re not willing to read all of Russ Douthat’s brilliant article from the New York Times, here’s the first paragraph: Of course it had to escalate this way. We live in a time of consistent gutlessness on the part of institutions notionally committed to free speech and intellectual diversity, a time of canceled commencement invitations and C.E.O.s

Advertising 81

Advertising 81

Fuel Lines

JANUARY 9, 2014

A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. In a CMO Counsel study, 80% of decision makers said they found their vendors, not the other way around. You need to rethink your approach to new business.

Agency 221

Agency Advertising Marketing Media 221

Nick Burcher

JULY 13, 2014

Sunday, 13 July 2014. FIFA World Cup 2014 memes - my favourites from the last 4 weeks. The FIFA World Cup 2014 is almost finished and I’ve really enjoyed it! From start to finish key moments have been amplified online and on the final day of the 2014 FIFA World Cup tournament I wanted to capture some of the most entertaining here: 1) Van Persieing. — Garth Manthe (@iapperture) June 16, 2014. skip to main | skip to sidebar. nick burcher.

Entertainment 69

Entertainment Audience Marketing Advertising 69

Nick Burcher

NOVEMBER 16, 2014

1) Sainsbury''s Website The Sainsbury''s website has a page dedicated to telling the story of the Christmas Truce and how this was brought to life for the Sainsbury''s 2014 Christmas TV ad. 2) Facebook The Sainsbury''s Facebook Page cover photo has been changed to show details from the Sainsbury''s Christmas 2014 TV ad. There has then been an impressive level of commenting on and sharing of the Facebook Post that was made to announce the Sainsburys Christmas TV ad for 2014.

Impressions 61

Impressions Retail Conversion Media 61

Gods of Advertising

FEBRUARY 6, 2014

Festival officials have started naming its 2014 jury presidents. Uncategorized Advertising advertising award shows Cannes Cannes 2014 Cannes Gold Lions Corruption in Cannes creativity marketing Are you ready for some ads! Now that the Superbowl is over (one can argue it was over after 12 seconds), Adland has already begun planning for the Mongolian Cluster F**k that is Cannes.

Agency 73

Agency Advertising Marketing 73

Fuel Lines

APRIL 1, 2014

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him.

Agency 276

Agency SEO Audience Education 276

Fuel Lines

MAY 27, 2014

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content , I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others. I’ve been actively creating content since 2007, a year after Twitter was founded.

Agency 275

Agency Click Through Rate Public Relations SEO 275

All About Advertising Law

JULY 25, 2014

Our colleagues in the Intellectual Property group have an upcoming event in Washington DC that we’re so excited about that we just can’t help plugging it here. Venable is sponsoring a half-day IP- law symposium on Wednesday, September 10 at our Washington DC offices. Our Venable colleagues who are experts in areas such as trademarks, patents, licensing, and copyright will update you on recent trends in these areas, and on how to negotiate and settle a case effectively.

Advertising 40

Advertising 40

AdPulp

DECEMBER 1, 2014

Editor’s Introduction: This is our first piece from Joel Wayne, a writer and director in Boise. He’s chosen to explore a topic that is near and dear to us. The great majority of creative people in advertising have worked freelance at one time or another, and have suffered the indignities common to the position. It’s […]. The post Don’t Kill The Copywriter: A Short Guide to Treating Freelancers Like Human Beings appeared first on AdPulp. Ad People Agencies Freelance

Advertising 108

Advertising Agency 108

Fuel Lines

DECEMBER 2, 2014

LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise. When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more. “LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand.

Agency 268

Agency Communications Audience Marketing 268

AdPulp

OCTOBER 21, 2014

I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]. The post Spotlight On NW Creative: Rational Interaction Grows With Substance appeared first on AdPulp. Digital Spotlight on NW Creative

Agency 105

Agency 105

Fuel Lines

AUGUST 12, 2014

Content marketing is the fuel for aninbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise. According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions.

Agency 275

Agency Marketing Audience Education 275

AdPulp

JULY 7, 2014

When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch a webinar rather than a seminar. Best of all, they can enjoy the webinar while sitting at home. Your business will reap the rewards and you will make more money as a result.

Brand Awareness 106

Brand Awareness Media 106

Gods of Advertising

JUNE 12, 2014

Getting treated like s**t gets old… I got an inordinate amount of traction from a link I shared on Facebook about a leaked memo from Cramer-Krasselt’s Chief Executive, Peter Krivkovich, regarding his agency’s resignation of the Panera Bread account.

Agency 105

Agency Food Advertising 105

AdPulp

AUGUST 8, 2014

Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and learnings to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. Dell Hell and United Breaks Guitars are two well-known cases, but Langley goes on to chronologically track 140 cases from the past 10 years.

Marketing 103

Marketing Audience Media 103

AdPulp

DECEMBER 15, 2014

Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]. The post See This: Homeless People Wrapped In Christmas Lights appeared first on AdPulp. Cause-Related Marketing Music In Ads

Communications 96

Communications Marketing 96

AdPulp

OCTOBER 15, 2014

NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’ And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” ” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea […].

Fashion 98

Fashion 98