InMobi

DECEMBER 30, 2013

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

Rich Media 52

Rich Media Mobile Ads Banner Marketing 52

Paleo AdTech

DECEMBER 10, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. At Google, Ari admits, he was a non-engineer in a cult of engineers. Ari n’apparait pas dans celui-ci.)

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Header Bidding Non-Profit Ad Tech Ad network 52

Paleo AdTech

MARCH 17, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. At Google, Ari admits, he was a non-engineer in a cult of engineers. Ari n’apparait pas dans celui-ci.)

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

InMobi

NOVEMBER 12, 2014

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising.

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InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. hours per day with mobiles and tablets, which together account for 37% of media time - ahead of television, computer usage, print, and radio. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. Pros of Interstitial Ads. Larger space.

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