InMobi

DECEMBER 30, 2013

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Can offer animated and interactive rich media content. Interstitials’ performance has been reportedly good. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

Rich Media 52

Rich Media Mobile Ads Banner Marketing 52

InMobi

NOVEMBER 12, 2014

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.

Banner 52

Banner Mobile Ads Rich Media ROI 52

Paleo AdTech

DECEMBER 10, 2023

Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? The company was acquired by Rocket Fuel in 2014 for an estimated $230 million. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). “It did [seem major],” recalls John. “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? The company was acquired by Rocket Fuel in 2014 for an estimated $230 million. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). “It did [seem major],” recalls John. “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40