62. John Nardone – Flashtalking about Modem Media and [x+1]
Paleo AdTech
DECEMBER 10, 2023
.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.
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