InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. High impressions. Can offer animated and interactive rich media content. On overall ad spending for interstitial is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

NOVEMBER 12, 2014

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. Ad impressions have enabled advertisers to bid intelligently on mobile ad inventory in a cost effective and efficient manner.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52