InMobi

DECEMBER 30, 2013

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.

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InMobi

NOVEMBER 12, 2014

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The best brands will continue to invest in mobile because it guarantees ROI. There are several reasons that contribute to this perception.

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