InMobi
DECEMBER 30, 2013
With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.
InMobi
JULY 15, 2014
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.
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InMobi
NOVEMBER 12, 2014
eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The best brands will continue to invest in mobile because it guarantees ROI. There are several reasons that contribute to this perception. billion for radio.
Lemonads
SEPTEMBER 10, 2020
These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!
Clearcode
JULY 3, 2023
They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI. Michael Sweeney: Yeah, perfect.
Lemonads
JUNE 28, 2020
Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. Native Advertising is Affordable Traditional display and banner ads on popular websites will cost a lot of money to run, which smaller businesses simply cannot afford.
Advertising to Baby Boomers
JULY 17, 2012
Banner Ads = Happy Meal Toys…??? There’s a fellow at Forbes who says that banner advertising is now akin to Happy Meal Toys : The New Price Of A Web Ad: Free? In effect, a cheap banner ad becomes the crummy plastic toy in the Happy Meal. Banner Ads? c) 2003-2014 Chuck Nyren. 17 July 2012. Not so much.
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