Building Great Brands in the Mobile Age
InMobi
NOVEMBER 12, 2014
Time For Advertisers To Open Up To The Mobile Reality? eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The number of mobile phone users are estimated to be 4.5 billion for radio.
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