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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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InMobi Now Available as Header Bidding Demand Source on DT FairBid

InMobi

. “InMobi’s demand brings new monetization opportunities to our publisher partners, helping drive even better results by bolstering their interstitials, banners and rewarded video ads.” ” “Digital Turbine has been a key partner for InMobi since 2014.

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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

At first, Rapt focused exclusively on the same supply-chain challenges, building software to optimize — for example — configurations for hardware; there was not a pixelated banner ad in sight. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution.

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An April Fool's Day Prank, But The Future Is Indeed Native Ads

InMobi

This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. Here are some of them: Am I the only one thinking that @inmobi 's announcement that they're ditching banner ads is an elaborate April fool?

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Why this financial company worked with NBC Universal to launch its ad featuring comedian Trey Kennedy

Digiday

In 2014, however, the Federal Deposit Insurance Corporation (FDIC), however, axed that activity after it determined Kasasa was a deposit broker, and barred from marketing in that way. Over the last nearly 20 years, Kasasa has partnered exclusively with community banks and credit unions.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked.

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6 tips for creating an engaging mobile video ad campaign

InMobi

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 For ad types, there are in-stream, in-banner and interstitial ads. Marketers will spend over $1.4 billion) and 2018 ($12.71