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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.

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Building Great Brands in the Mobile Age

InMobi

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The best brands will continue to invest in mobile because it guarantees ROI. There are several reasons that contribute to this perception.

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?Brands, unwrap your holiday season gift!

InMobi

of all retail sales in the US in 2014 will come from mobile devices. hours per day with mobiles and tablets, which together account for 37% of media time - ahead of television, computer usage, print, and radio. Finally, the best brands will continue to invest in mobile because it guarantees ROI. jump this year.

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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. However, algorithms alone cannot give you the best results. Performance Measurement.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.

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