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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Can offer animated and interactive rich media content. Interstitials’ performance has been reportedly good. Larger space.

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Building Great Brands in the Mobile Age

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The number of mobile phone users are estimated to be 4.5

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