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6 tips for creating an engaging mobile video ad campaign

InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 Marketers need to adapt the length of the video ad to the target platform. Marketers will spend over $1.4

Video Ads 52
Video Ads Geo targeting Click Through Rate Banner 52
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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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