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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4 billion) and 2018 ($12.71

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2014, it had ballooned to more than 4.5

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InMobi goes to GMIC: Day 2

InMobi

Native ads show a 50% increase in click-through rates.” We will see you in Beijing in May 2014 where CEO, Naveen Tewari , will highlight the conference! According to Ryan’s expertise, native advertisements are the future of mobile advertising. It takes many hands, voices and minds to make such an event come together.

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Taboola Review 2022: Advertiser or Publisher? Start Here and Now!

Lemonads

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Higher click-through rate (10.6%). Larger space.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results.” To get clicks and shares, include keywords as well as power words.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates.