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Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon

InMobi

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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A family-owned Hi-Fi & Home Theatre store gets 1846% ROAS

Ad Wisey

Prospecting ads ROAS: 2540% Retargeting ads ROAS: 1846% Sales via ads: $435,000+. Nat Dobbie, a long-time Hi-Fi enthusiast who established the store in 2014, believes in customer-focused approach – he and his team always find the right solution for the individuals needs and offer great customer care along the way. Retargeting.

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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. In April 2014, the ride-sharing company, Lyft raised $250 million and, since then, the company has shown immense success over its competitor, Uber.

Marketing 103
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How The Trade Desk went from media agency BFF to frenemy

Digiday

in 2014, and fluctuating slightly up and down in ensuing years and most recently at 19.4% ” The exec did acknowledge that all DSPs, not just TTD, need to reconsider the amount of fees applied to larger guaranteed campaigns that don’t involve retargeting, frequency capping or other work DSPs do.

Agency 69
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What’s Holding Back Interactivity in CTV Advertising?

VideoWeek

Working with Z1 Tech’s publisher properties back in the day, in around 2014 to 2015 we saw the success YouTube was having with ads – it went from a massive loss making business to a massive profit making business for Google. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV.

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InMobi Ad SDK 440 now supports Google’s New Advertising ID

InMobi

Apart from better monetization, uniquely identifying devices is extremely important as it helps ad networks do conversion matching (attributing app installs to the source), frequency capping, estimating unique users, security and fraud detection, and re-engagement/retargeting campaigns. What's the deal with AID?

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MALIBU CA: ‘Strategic-Gifting & Marketing’ Leader “Mailbox Power” Lands on Winners ‘PODIUM’ w/ ‘Best-in-Class Software’

Martech Series

ClickFunnels was designed back in 2014 by Russell Brunson and his team. provides advanced traffic analytics that helps one retarget their traffic to boost sales.It Meanwhile, others leverage it to facilitate their potential customer generation campaigns for their online businesses. ClickFunnels works in a very transparent way.