Martech Series

SEPTEMBER 16, 2022

The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. AdRoll indulged itself in community marketing and content marketing and brought up creative and out-of-the box ideas for brands. . The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Lemonads

AUGUST 18, 2020

The main features of Taboola are: Targeting Segmentation and Retargeting Mobile-ready templates Predictive Engine Always In Control Comprehensive reporting Traffic and conversion tracking Revenue From Native Advertising Maintains Editorial Control Monetizes Your Site Reaches Massive Audiences Content filtering Email automation Now.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

SEPTEMBER 10, 2020

AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads! Retargeting users. And publishers can benefit from sponsored content every click and view advertiser content on their website! Anti-fraud systems. Professional and timely support.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Media Advertising 86

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Another important feature of meta ads is retargeting. This strategy involves showing ads to users who have previously interacted with a brand or visited their website.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 5, 2023

Since Seltzer Goods wanted to target a cold audience, the ad company implemented a See, Think and Do sales funnel : This funnel first raises awareness, then entices engagement in the second stage, leading to conversions at the final stage. This strategy included no retargeting ads.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 5, 2023

Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.

ROI 52

ROI Advertising Conversion SEO 52