article thumbnail

InMobi Ad SDK 440 now supports Google’s New Advertising ID

InMobi

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

article thumbnail

Going to Mobile World Congress, Barcelona - Third year in a Row

InMobi

Vasuta Agarwal 3:30 - 4:00 PM Retargeting and Commerce Preetham V V 4:30 - 5:15 PM Apponomics: Acquiring High Quality Users at Global Scale Peggy Anne Salz, Ed Laws, Abhishek Bapna On to more fun stuff! Offer ends Feb 12, 2014 midnight PST. See you all there and stay tuned to our twitter and FB updates on a daily basis!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Meta advertising: what you need to know

illumin

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Running retargeting campaigns based on target demographics. 3) Retarget People Who Have Shown Interest Earlier. 1) Single Grain.

Agency 52