Single Grain

AUGUST 27, 2019

However, Twitter temporarily blocked Google’s access in 2014, causing a backlash that resulted in Google announcing that they were changing their policy on social signals. When brands share content that doesn’t necessarily resonate with their audience, engagement numbers tend to be fairly low. Click To Tweet.

SEO 100

SEO Media Banner Audience 100

Digiday

JANUARY 16, 2023

Publishers and marketers mainly use NFTs with the goal of generating brand awareness (81% of respondents). The most common goal for using cryptocurrency is for transactions (58% of respondents chose this), with new revenue streams, brand awareness and customer acquisition also top of mind, similar to NFTs.

Marketing 65

Marketing Brand Awareness Retail Fashion 65

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments. to reach the right audience.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

APRIL 24, 2023

03 Platforms’ plans, pricing, device availability and audience size After a jump-start during the Covid-19 pandemic, streaming services are increasingly overtaking linear TV as the preferred viewing platforms for consumers. Digiday updated data for platforms that did not provide updates when possible based on available information.

Audience 65

Audience Agency Advertising Ad Exchange 65

Single Grain

MAY 5, 2023

The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Leveraging remarketing campaigns to help your brand remain on top of your audience's mind.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

FEBRUARY 21, 2023

Below are the key events in the programmatic advertising and AdTech industries in 2022: Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014. As gaming audiences and the channel continue to grow, so will the relationship between advertisers and game developers.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Single Grain

APRIL 8, 2022

Although it's reasonable to think that any ol' SEO agency can help you expand your business around the world, the key to a successful SEO campaign that reaches an audience outside of your local or national demographic is international SEO. Shape Your Marketing Strategy for Each Global Audience. Follow International SEO Best Practices.

SEO 52

SEO Agency Audience Finance 52

Ad Beat

JULY 26, 2019

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. As a result, the display network is perfect for brands that want to invest in top-of-funnel brand awareness. The copy is short, data-driven and directly speaks to the audience. pic.twitter.com/e5udR8zGBJ.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digital Turbine

SEPTEMBER 21, 2022

While all viewers can’t wait to watch the games through their various screens, the biggest question for brands is how to engage with this audience through certain channels. Having won four World Cups (1954, 1974, 1990, 2014) in history, German viewers are eagerly waiting to watch the games this year.

Brand Awareness 52

Brand Awareness Food Audience Advertising 52

Single Grain

OCTOBER 25, 2022

They created a cute activewear collection for mothers and daughters, asking their audience to hashtag Joe Fresh for a chance to get featured on the main JF Instagram page : You can check out all the user-generated photos on Instagram, which drives more traffic back to their website, too! 7) User-Generated Content Encourages Brand Loyalty.

Marketing 94

Marketing Audience Media Retail 94

Single Grain

JULY 7, 2020

This is TikTok's mission statement , which sums up what they are all about quite nicely: Here's a quick timeline: In August 2014, musical.ly This is the reason it’s an app-only platform, seeing as its core audience is the generation that cannot remember a time before the Internet, computers, and apps (they weren’t born yet!).

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. Avoid being a faceless brand that caters to “everybody.” 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

Ad Beat

SEPTEMBER 25, 2019

In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 According to Rascoff —something that he also repeatedly told the company’s investors—Zillow, despite being the “largest web and mobile player in their category” had little to no brand awareness. “88 The company reportedly generated a revenue of $1.3 2016: “Home”.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Single Grain

SEPTEMBER 9, 2019

When looking at Google Analytics for your site, direct traffic will look like this: In a way, direct traffic signals that users know your brand and visit your site often to find information, products, services or to log in to a member portal. It’s an indication of trust and brand awareness by consumers. 2) Dwell Time.

SEO 92

SEO Banner ROI Marketing 92

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness.

Marketing 145

Marketing SEO Conversion Audience 145