'Racing and Reason' Will Drive Success for Sustainable Racing Series Formula E

The sport's CMO Henry Chilcott on plans for growing its global audience

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Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging sustainability requirements.

The sport, which launched in Beijing in September 2014, is made up of 11 participating teams with a line-up of motorsport partners, which includes Jaguar, Porsche and Nissan.

The sport, which completed its eighth season and its 100th race Sunday in Seoul, leans heavily on interest in protecting the environment. The series sees it as a measure of “sustainable human progress”—and in contrast to its far most established rival Formula One (F1), which continues to feature high-performance fuel engines.

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