AdvertiseMint

DECEMBER 1, 2023

To unleash the magic of RLSA, you need to: Add a remarketing tag to your site Create a remarketing list in Google Ads Connect list to search campaigns Not too bad, right? Installing the Remarketing Tag You need to insert a special tracking code on every page of your site. Test different CTAs, layouts, images, and copy.

Conversion 52

Conversion ROI Audience Cookies 52

Ad Ops Hero

OCTOBER 23, 2023

Reducing labeling requirements will make it much easier for businesses to dive in, and the highly accurate, efficient AI-driven automation they enable will mean that far more companies will be able to deploy AI in a wider range of mission-critical situations. The value of the Turing test has been debated ever since.

Electronics 92

Electronics Shipping Healthcare Retail 92

Martech

MARCH 16, 2022

Either way, as users of chat functionality, we look forward to testing Marketo’s version of dynamic chat. Next-Gen Experience Automation. By the way, Next-Gen Experience Automation is “Before & After” for my fellow Wheel of Fortune fans. It’s also unclear if the platform was “build or buy”. Bot Activity 2.0.

Conversion 108

Conversion MarTech Marketing Audience 108

Smart-Hub

SEPTEMBER 17, 2021

VAST uses XML Schema as a markup language and VAST Tags are the bits of code used in this language. Real-time bidding (oRTB) is the most commonly used protocol that automates inventory buying and selling within different programmatic auction types. RTB also offers a lot of capabilities including support of VAST types of inventory.

Ad Server 52

Ad Server Video Ads Communications Media 52

Digital Turbine

APRIL 10, 2024

We had to navigate complexities like managing traffic across multiple ELBs using Akamai GTM for traffic management and automating configurations using Chef. Among these was our crucial “setup” module, responsible for configuring our environment for local testing and system runs. However, this success came with challenges.

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Basis

JUNE 8, 2023

While its advertising capabilities are yet to be known, one thing is for sure: The $3,499 price tag had conference attendees clutching their pearls , not grabbing their Apple Wallets. Test Your Digital Advertising Knowledge! TV advertising is one fast-moving drama these days, no?! Taylor Swift. This week’s hot topic: CTA conversions.

Conversion 52

Conversion Cookies Advertising Audience 52

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. Publishers like Insider and Bloomberg are using or testing generative AI in their newsrooms. With its ability to generate content, some have tested its skills. Critics have also accused the tech of stealing jobs.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. No worries, as we have got you covered. They are less intrusive, and users love them.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Digiday

APRIL 6, 2023

In addition to using the technology on the back-end to create headlines, research keywords, generate meta tags and product descriptions, Ingenio has published more than 1,000 articles around popular search queries on Horoscope.com and Astrology.com using generative AI since the beginning of 2022. “We

SEO 81

SEO Media 81

Spoton Digital Media

FEBRUARY 20, 2023

We always recommend testing tactics and understanding which performs best, but time and time again, still yet, an active email marketing strategy continues to prove to be one of the strongest tools in our marketing tool belt for most all of our clients. Email can be automated. Don’t overlook the power of email marketing.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Martech

OCTOBER 28, 2021

Inventory third-party tags and choose first-party data replacements. If something can be automated, it will be automated. And if the number of environments that need to be accessed in order to use automated tools can be reduced, that’s a time saver. Marketers this year are most interested in automation.

A/B Testing 101

A/B Testing Electronics GDPR MarTech 101

Martech

JULY 24, 2023

If these summer months are a slow period for you, take time now to look through these emails or use other sources to come up with ideas and innovations you can test and implement for your program. If your brand puts the form at the bottom of your website, try to get it moved to the top, even as a test. What could you use?

Real Estate 87

Real Estate Retail Impressions Healthcare 87

VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. Meanwhile CEO Allison Kirkby is set to leave the company to become chief executive of BT.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

OCTOBER 6, 2023

The Week in Tech TikTok Tests Ad-Free Subscription TikTok is testing an ad-free subscription tier, according to plans first discovered in code within the app. The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

JUNE 14, 2022

The new CUI Designator Label capability supports NC Protect’s existing ability to automate the identification and classification of CUI material stored and collaborated on across Microsoft 365 applications and SharePoint on-premises. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 88

A/B Testing MarTech Marketing 88

Monetize More

JUNE 22, 2023

By automating the migration process to the new GA4 profile, Google empowers publishers to unlock a world of possibilities. Uncover hidden patterns, receive automated recommendations, and easily discover new opportunities. Test and Iterate: Embrace a data-driven approach by continuously testing and iterating.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Banner Flow

MAY 12, 2023

Meta plans to upgrade its in-stream shopping tools with new features and integrate Shop ads into its Advantage portfolio of automated ad solutions. Retailers who do not integrate shopping experiences will no longer be able to host a Shop on their Facebook or Instagram page or use product tagging in posts from August 10, 2023.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Ad Wisey

JUNE 27, 2022

Wilmington, DE – June 27, 2022 – Adwisely , an ad automation platform for e-commerce DTC brands formerly known as RetargetApp, announced that it has raised $1.5 million Seed Round led by TMT Investments with participation from Gaingels, Mana Ventures, Cabra VC, ICU Ventures, and a group of angel investors, including Wrike’s Andrew Filev.

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

OpenX

FEBRUARY 27, 2024

” is the true test of what you want in life. Our tools automate this so brands and agencies can place campaigns the way they typically do without adding a lot of additional work. What’s the added benefit of activating Impact PMPs on premium, TAG-certified inventory? What kind of engagement results does this solution drive?

Agency 52

Agency ROI Advertising Marketing 52

Spoton Digital Media

FEBRUARY 20, 2023

We always recommend testing tactics and understanding which performs best, but time and time again, still yet, an active email marketing strategy continues to prove to be one of the strongest tools in our marketing tool belt for most all of our clients. Email can be automated. Don’t overlook the power of email marketing.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

Monetize More

MAY 9, 2023

A few strategies for doing this include: Creating content that incorporates relevant keywords and phrases Using meta tags and descriptive titles to make the content more appealing Optimizing images for better search performance Cross-linking between pages on your site. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Lemonads

SEPTEMBER 21, 2020

Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer required. True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Media Math

SEPTEMBER 12, 2022

Security , S cale & Efficiency: We aim to automate our internal and external privacy, security and data governance compliance wherever possible, through the use of technologies for consumer requests, targeted data discovery, data mapping and vendor data privacy impact assessments.

Advertising 73

Advertising Media 73

VideoWeek

MARCH 10, 2023

DoubleVerify Launches Campaign Automation on Google Campaign Manager 360 DoubleVerify (DV) has made its DV Campaign Automator available on Google Campaign Manager 360. The tool automates verification, protection and reporting across desktop, mobile web, mobile app and CTV campaigns.

GDPR 52

GDPR Ad Tech Media Finance 52

Martech

JANUARY 3, 2023

Done wrong, this can severely limit automation, reusability and scalability across brands. A CPG tested their CDP’s website content affinity recommendations to power consistent consumer journey segmentation and messaging across email, website and social media leading to an overall increase in consumer engagement. Considerations.

ROI 91

ROI Control Group Audience Cookies 91

Martech

APRIL 6, 2023

Need to know how to set up form conversion tracking in Google Tag Manager? What’s changed (and what hasn’t) The fast-paced evolution of artificial intelligence has already changed many things about marketing, but there are still several pillars that will stand the test of time. Marketing budgets are notoriously thin.

Marketing 141

Marketing Machine Learning Conversion MarTech 141

Lemonads

APRIL 22, 2020

We encourage lemonads users to test out Voluum and explore the additional features available. We’ve found the most valuable Voluum features to be: Automizer and Traffic Source Integrations Setting up a tracker is a pretty standard procedure in the affiliate world. This is where Voluum Automizer comes in.

Media 52

Media Affiliates A/B Testing Conversion 52

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

Retail 97

Retail Media Agency Ad Tech 97

Brid.tv

AUGUST 29, 2022

Automated Reporting. The platform’s top clients also get access to additional features such as automated ad podding. Magnite Key Features: Private marketplace Cross-device and cross-channel support Real-time actionable analytics Automated ad podding Data protection and privacy features. Google Ad Manager 360. Start Monetizing.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Media Math

JANUARY 17, 2023

Creative vendors like Marpipe, help with multivariate testing to measure the performance of every possible combination of creative variables, which can help focus your development of creative specifically designed to maximize attention. These solutions can be implemented on your campaign in the MediaMath platform today.

Media 52

Media Viewability CPM CPA 52

InMobi

DECEMBER 28, 2017

InMobi’s fraud detection algorithms ensure that each view, interaction and action on a served ad is by humans and not automated traffic. Trustworthy Accountability Group (TAG) - InMobi became a member of TAG in mid 2017 and is working with an independent auditor to achieve TAG Certified Against Fraud Seal (TAG CAF).

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Martech

OCTOBER 11, 2022

Automated insights: Artificial intelligence and machine learning are going to highlight new insights for you. Here’s what you’ll lose when you switch: Historical data: Your historical data in UA (as well as your tags) won’t migrate over to GA4. Since GA4 requires a new property, you’ll essentially be starting from scratch.

Agency 86

Agency Cookies Marketing First-Party Cookies 86

Automatad Inc.

NOVEMBER 28, 2023

Employ A/B testing, heatmaps, and user feedback to refine site performance. Ensure mobile-friendliness with tools like Google Mobile-Friendly Test. Guide your syndicated content using techniques like canonical tags, ensuring due credit and directing traffic back to your source.

Affiliates 52

Affiliates SEO Audience Banner 52

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Automated Reporting. For more advanced publishers, Appodeal’s platform also comes with a built-in feature for A/B testing you can use to test different campaign settings.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. immersiion offers a completely automated experience through which its users can seamlessly launch ad campaigns, track key performance metrics and optimise their campaigns for maximum ROI.

Audience 90

Audience Advertising Rich Media Entertainment 90

Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. Split Testing. To get the best results from your website, you should perform A/B testing for both ad placements and site usability.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Digiday

OCTOBER 10, 2022

Automated content recommendation was expected to be the most important use of AI in newsrooms in 2022, according to Statista. Voice-to-text translation still has the clearest near-term publisher utility, as it can accelerate news reporting and distribution through automated transcription of audio interviews and live news events.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68